Free to start, built to scale

Start on a 14-day free trial of the Growth plan, then choose the plan that's right for you.

Individual plans
Free
$ 0
3 data sources included

  • 1 user Invite team members and control access by assigning roles that define what each person can see and do in Databox.
  • 50 AI credits/mo The number of AI credits available each month to power Genie and the MCP server. Credits are shared across the account and reset monthly.
Features:
  • Cloud integrations Sync data from popular tools like HubSpot, Google Analytics 4, Facebook Ads, and more.
  • BI features (limited*) Build up to 1 dashboard or report and 10 custom metrics with access to pre-built metrics, templates, and anomaly detection.
  • Datasets Prepare custom tables of raw data from one or more sources. Apply filters and calculate new columns to analyze and visualize your data however you need.
  • MCP server & API Connect Databox to AI tools like ChatGPT or Claude to access trusted metrics and trigger actions, and send data from any source using the REST API to build custom integrations and automate metric ingestion.
  • Sharing & Notifications Share dashboards and reports via secure links, TV streams, or embeds, and stay on top of performance with Slack updates, scheduled snapshots, scorecards, alerts, and digests.
Data & Integrations
  • 3 / 3 Data sources included / limit
  • Cloud integrations
  • 11 months Historical data
  • daily Max sync frequency
AI
  • AI analyst (Genie)
  • 50 (fixed) AI credits included / mo
  • Performance summaries
BI Features
  • Pre-built metrics and templates
  • Anomaly detection
  • 1 Dashboards & reports
  • 10 Custom metrics
Performance Management
  • Goals
Sharing & Distribution
Account Management
  • 1 Users
  • Two-factor authentication (2FA)
Support
View All Features
Analyst
New
$ 64
/month
billed annually
5 data sources included

  • 1 user Invite team members and control access by assigning roles that define what each person can see and do in Databox.
  • 500 AI credits/mo The number of AI credits available each month to power Genie and the MCP server. Credits are shared across the account and reset monthly.
Features:
  • All integrations Connect to 130+ cloud tools, spreadsheets, SQL and NoSQL databases, and supported APIs through custom integrations to pull data from virtually any source.
  • BI features Build unlimited dashboards, reports, and custom metrics, with access to pre-built metrics, templates, and anomaly detection.
  • Datasets Prepare custom tables of raw data from one or more sources. Apply filters and calculate new columns to analyze and visualize your data however you need.
  • MCP server & API Connect Databox to AI tools like ChatGPT or Claude to access trusted metrics and trigger actions, and send data from any source using the REST API to build custom integrations and automate metric ingestion.
  • Sharing & Notifications Share dashboards and reports via secure links, TV streams, or embeds, and stay on top of performance with Slack updates, scheduled snapshots, scorecards, alerts, and digests.
Data & Integrations
  • 5 / 5 Data sources included / limit
  • Cloud integrations
  • Spreadsheets, databases, custom integrations
  • Datasets
  • Databox API
  • 24 months Historical data
  • hourly Max sync frequency
AI
  • AI analyst (Genie)
  • 500 AI credits included / mo
  • Performance summaries
  • MCP server
BI Features
  • Pre-built metrics and templates
  • Anomaly detection
  • Dashboards & reports
  • Custom metrics
Performance Management
  • Goals
  • Add-on Objectives and Key Results (OKRs)
Sharing & Distribution
Account Management
  • 1 Users
  • Two-factor authentication (2FA)
  • Add-on Fiscal calendar
  • Add-on White-labeling
  • Add-on Advanced security (SSO, audit log, session controls)
Support
  • Chat and email support
  • Add-on Priority support
View All Features
Team plans
Pro
$ 159
/month
billed annually
3 data sources included
$5.60/mo per addtl. data source

  • unlimited users Invite team members and control access by assigning roles that define what each person can see and do in Databox.
  • 1,500 AI credits/mo The number of AI credits available each month to power Genie and the MCP server. Credits are shared across the account and reset monthly.
Features:
  • All integrations Connect to 130+ cloud tools, spreadsheets, SQL and NoSQL databases, and supported APIs through custom integrations to pull data from virtually any source.
  • BI features Build unlimited dashboards, reports, and custom metrics, with access to pre-built metrics, templates, and anomaly detection.
  • MCP server & API Connect Databox to AI tools like ChatGPT or Claude to access trusted metrics and trigger actions, and send data from any source using the REST API to build custom integrations and automate metric ingestion.
  • Sharing & Notifications Share dashboards and reports via secure links, TV streams, or embeds, and stay on top of performance with Slack updates, scheduled snapshots, scorecards, alerts, and digests.
  • Datasets (limited*) Limited to creation from spreadsheets, databases and custom integrations. Dataset modification tools are not included.
Data & Integrations
  • 3 / ∞ Data sources included / limit
  • Cloud integrations
  • Spreadsheets, databases, custom integrations
  • limited* Datasets
  • Databox API
  • 24 months Historical data
  • hourly Max sync frequency
AI
  • AI analyst (Genie)
  • 1,500 AI credits included / mo
  • Performance summaries
  • MCP server
BI Features
  • Pre-built metrics and templates
  • Anomaly detection
  • Dashboards & reports
  • Custom metrics
Performance Management
  • Goals
  • Add-on Objectives and Key Results (OKRs)
Sharing & Distribution
  • Sharing (shareable links, stream to TV, embed)
  • Notifications (scorecards, alerts, snapshots, digest)
  • CSV export (datasets)
  • Slack
Account Management
  • Users
  • Two-factor authentication (2FA)
  • Add-on Fiscal calendar
  • Add-on White-labeling
  • Add-on Advanced security (SSO, audit log, session controls)
Support
  • Chat and email support
  • Add-on Priority support
View All Features
Growth
$ 399
/month
billed annually
3 data sources included
$5.60/mo per addtl. data source

  • unlimited users Invite team members and control access by assigning roles that define what each person can see and do in Databox.
  • 4,000 AI credits/mo The number of AI credits available each month to power Genie and the MCP server. Credits are shared across the account and reset monthly.
Everything in Pro, plus:
  • Datasets Prepare custom tables of raw data from one or more sources. Apply filters and calculate new columns to analyze and visualize your data however you need.
  • 15-min sync* Keep data refreshed every 15 minutes on up to 5 data sources, subject to availability based on each data source's API capabilities.
  • Forecasting Forecast the future performance of any metric for the next month, quarter, or year. Model changes to explore scenarios and turn projections into goals with one click.
  • Sub-accounts Set up dedicated sub-accounts to streamline and organize your reporting process.
  • Dedicated CSM Work with a named Customer Success Manager who knows your account and helps you get the most out of Databox.
Data & Integrations
  • 3 / ∞ Data sources included / limit
  • Cloud integrations
  • Spreadsheets, databases, custom integrations
  • Datasets
  • Databox API
  • Historical data
  • 15 min* Max sync frequency
AI
  • AI analyst (Genie)
  • 4,000 AI credits included / mo
  • Performance summaries
  • MCP server
BI Features
  • Pre-built metrics and templates
  • Anomaly detection
  • Dashboards & reports
  • Custom metrics
Performance Management
  • Goals
  • Objectives and Key Results (OKRs)
  • Forecasting
Sharing & Distribution
  • Sharing (shareable links, stream to TV, embed)
  • Notifications (scorecards, alerts, snapshots, digest)
  • CSV export (datasets)
  • Slack
Account Management
  • Users
  • Two-factor authentication (2FA)
  • Fiscal calendar
  • Add-on White-labeling
  • Add-on Advanced security (SSO, audit log, session controls)
  • Sub-accounts
Support
  • Chat and email support
  • Dedicated CSM
  • Add-on Priority support
View All Features
Custom
Talk to us
Tailored pricing

  • unlimited users Invite team members and control access by assigning roles that define what each person can see and do in Databox.
  • Flexible AI credits/mo AI credit allowance is negotiated based on account size and usage needs, so the account is not constrained by a fixed monthly limit.
Everything in Growth, plus:
  • White-labeling White label Databox to offer clients your own custom branded reporting solution
  • Advanced security Enforce SSO and two-factor authentication across the account, monitor activity with audit logs, and manage active sessions and login records.
  • Single sign-on (SSO) Let team members access Databox through the company's existing identity provider, reducing password management overhead and keeping access under centralized IT control.
  • Account setup Get hands-on help configuring Databox to match your reporting needs from day one.
  • Priority support Skip the queue and have support cases handled ahead of standard requests.
Data & Integrations
  • Custom Data sources included / limit
  • Cloud integrations
  • Spreadsheets, databases, custom integrations
  • Datasets
  • Databox API
  • Historical data
  • 15 min* Max sync frequency
AI
  • AI analyst (Genie)
  • Custom AI credits included / mo
  • Performance summaries
  • MCP server
BI Features
  • Pre-built metrics and templates
  • Anomaly detection
  • Dashboards & reports
  • Custom metrics
Performance Management
  • Goals
  • Objectives and Key Results (OKRs)
  • Forecasting
Sharing & Distribution
  • Sharing (shareable links, stream to TV, embed)
  • Notifications (scorecards, alerts, snapshots, digest)
  • CSV export (datasets)
  • Slack
Account Management
  • Users
  • Two-factor authentication (2FA)
  • Fiscal calendar
  • White-labeling
  • Advanced security (SSO, audit log, session controls)
  • Sub-accounts
Support
  • Chat and email support
  • Dedicated CSM
  • Priority support
  • Account setup
  • Security & compliance review
View All Features

Trusted by more than 20,000 companies.

Upgrade Your Experience with Add-Ons

Soon

AI credit top-up

AI credits fuel Databox's AI features, including Genie and the MCP server. Actions like generating insights, building dashboards, and asking questions about your data all consume credits from a shared monthly pool.

200 billed annually

Branding & white-labeling

Remove Databox branding and replace it with your own logo, colors, and domain so clients experience a fully branded reporting environment. Ideal for agencies and resellers who want to offer analytics as part of their own product or service.

Learn more
14 billed annually

15 min sync per source

Keep data refreshed every 15 minutes for selected data sources, giving teams access to near real-time performance data throughout the day. Availability varies by data source based on vendor API capabilities and rate limits.

Learn more
40 billed annually

Fiscal calendar

Align all date ranges and reporting periods to your financial year instead of the standard calendar, so dashboards and metrics reflect how your business actually measures and tracks performance over time.

Learn more
80 billed annually

Advanced security management

Enforce SSO and two-factor authentication across the entire account, monitor user activity through activity logs, and maintain full visibility and control over active sessions and login records to meet internal security policies.

Learn more
160 billed annually

OKRs

Define objectives, break them down into key results and sub-goals, and connect them directly to performance data in Databox. Assign ownership to teams or individuals, track progress automatically, and keep every level of the organization aligned around the work that drives results.

Learn more

Full plan comparison

Free
Analyst
Pro
Growth
Custom
Data sources included / limit The total number of data sources on your plan. Each account or property counts as one, so 3 GA4 properties equal 3 data sources. Free and Analyst plans have fixed limits that cannot be extended.
3 / 3
5 / 5
3 / ∞
3 / ∞
Custom
Cloud integrations Sync data from popular tools like HubSpot, Google Analytics 4, Facebook Ads, and more.
Spreadsheets, databases, custom integrations Pull data from Google Sheets, Excel, SQL and NoSQL databases, and supported APIs through custom integrations.
Datasets Prepare custom tables of raw data from one or more sources. Apply filters and calculate new columns to analyze and visualize your data however you need.
limited* Limited to creation from spreadsheets, databases and custom integrations. Dataset modification tools are not included.
Databox API Send data from any source to Databox using the REST API. Build custom integrations, automate metric ingestion, and connect tools that don't have a native integration.
Historical data The maximum amount of historical data available in your visualizations.
11 months
24 months
24 months
Max sync frequency The default sync interval for your data sources, adjustable per source. Actual frequencies may vary based on your connected data providers.
daily
hourly
hourly
15 min* The default sync interval for your data sources, adjustable per source. Actual frequencies may vary based on your connected data providers.
15 min* The default sync interval for your data sources, adjustable per source. Actual frequencies may vary based on your connected data providers.
AI analyst (Genie) Ask questions about your performance in plain language and get instant answers.
AI credits included / mo The number of AI credits available each month to power Genie and the MCP server. Credits are shared across the account and reset monthly.
50 (fixed)
500
1,500
4,000
Custom
Performance summaries Get an AI-generated text summary of any metric or group of metrics, turning your data into readable insights at a glance.
MCP server Connect Databox to AI tools like ChatGPT or Claude to access trusted metrics and trigger actions, without leaving your workflow.
Pre-built metrics and templates Get started instantly with hundreds of ready-made metrics, dashboard templates, and report templates, customizable to fit any workflow.
Anomaly detection Catch spikes, drops, and anomalies in your most important metrics.
Dashboards & reports Build fully customizable dashboards and reports using a drag-and-drop interface, multiple visualization types, and flexible presentation or pageless formats.
1
Custom metrics Create custom metrics by adding calculations, filters, segments, and dimensions to your data.
10
Goals Set targets for your team or company, break them down into bite-sized steps, and monitor your progress.
Objectives and Key Results (OKRs) Track company-wide and nested goals and align every team's efforts toward measurable outcomes, all in one place.
Add-on
Add-on
Forecasting Forecast the future performance of any metric for the next month, quarter, or year. Model changes to explore scenarios and turn projections into goals with one click.
Sharing (shareable links, stream to TV, embed) Share dashboards and reports with anyone via a secure link, stream dashboards to office TVs for always-on visibility, or embed them directly in external tools and pages.
Notifications (scorecards, alerts, snapshots, digest) Stay on top of performance with daily or weekly scorecards, alerts, scheduled snapshots, and digest updates delivered when metrics move in ways that matter.
CSV export (datasets) Prepare data in Databox, then export it for further analysis.
Slack Share performance updates through Slack to keep everyone on the same page.
Users Invite team members and control access by assigning roles that define what each person can see and do in Databox.
1
1
Two-factor authentication (2FA) Add an additional layer of security to your account by requiring more than just a password to log in.
Fiscal calendar Align date ranges to your financial year instead of the standard calendar, so performance data reflects your actual business cycles.
Add-on
Add-on
White-labeling Turn Databox into your own branded reporting solution for clients.
Add-on
Add-on
Add-on
Advanced security (SSO, audit log, session controls) Enforce SSO and two-factor authentication across the account, monitor activity with audit logs, and manage active sessions and login records.
Add-on
Add-on
Add-on
Sub-accounts Set up dedicated sub-accounts to streamline and organize your reporting process.
Chat and email support Get help via chat or email whenever questions come up.
Dedicated CSM Work with a named Customer Success Manager who knows your account and helps you get the most out of Databox.
Priority support Skip the queue and have support cases handled ahead of standard requests.
Add-on
Add-on
Add-on
Account setup Get hands-on help configuring Databox to match your reporting needs from day one.
Security & compliance review Complete security questionnaires and access compliance documentation to satisfy internal or regulatory requirements.
Agencies

Exclusive benefits for Marketing agencies, RevOps and Consulting businesses

  • Save time: Manage unlimited client accounts in one platform, with AI and automations handling the routine work so your team focuses on strategy and client results.
  • Own the client experience: White-label Databox so every dashboard and report a client sees is fully branded as your agency (available as an add-on).
  • Grow your revenue: Join our Solutions Partner Program to learn how to position, package, and sell BI as a Service.
White-labeled Databox dashboard on the agency's own domain (reporting.agency.com) and rebranded with the ACME Agency logo, showing custom client reports and editable Marketing Performance metrics

Trusted by 20,000+ growing businesses

G2 4.8 stars
Enterprise High Performer Winter 2024 award, Europe Winter 2024 Leader award, Small Business Leader winter 2024 award
Capterra 4.5 stars

Frequently asked questions

Which Databox plan is right for me?

The right Databox plan depends on how much data you need to connect, how many people need access, and which analytics capabilities your team needs.

The Free plan is best for getting started with basic KPI visibility. You get 3 data sources, 1 dashboard, and 10 custom metrics. 

The Analyst plan is best for individual operators who want a personal analytics workspace. You get 5 data sources, unlimited dashboards and reports, datasets, and 500 AI credits a month. 

The Pro plan is for teams that have outgrown spreadsheets and screenshots. You get unlimited users, unlimited dashboards and reports, hourly sync, 1,500 AI credits a month, and the sharing and notification tools to keep everyone working from the same numbers.

The Growth plan is best for teams that need deeper analysis and planning. You get everything in Pro plus datasets for preparing and modeling your own data, forecasting to project where metrics are heading, sub-accounts for managing multiple business locations, 15-minute sync, 4,000 AI credits a month, and a dedicated customer success manager.

The Custom plan is best for organizations with enterprise requirements. You get white-labeling, SSO, advanced security, account setup, priority support, and flexible AI credits sized to your usage.

Does Databox charge per user?

No. Unlike BI tools that charge per seat, Databox includes unlimited users on Pro, Growth, and Custom. Everyone who needs to see the numbers can see them, whether that’s your team, your leadership, or your clients. 

The Free and Analyst plans are single-user plans built for individual analysis.

Do you offer a free plan?

Yes. The Free plan is built for individuals who want to track key metrics without a financial commitment. You get 3 data sources, 1 dashboard, 10 custom metrics, and 50 AI credits. Paid plans unlock more data sources, users, unlimited dashboards and reports, datasets, forecasting, and more AI credits to power our AI Analyst and the MCP server.

Will Databox scale as my team grows?

Yes. Most teams grow in two directions: more people who need access, and more sophistication in how they use data. Databox is built for both. Unlimited users on Pro, Growth, and Custom means headcount never drives your bill, and moving up the plan ladder unlocks the depth: more AI credits, faster sync, datasets, forecasting, sub-accounts, advanced security, and priority support.

What counts as a data source in Databox pricing?

A data source is a specific dataset, account, property, or view that you use in Databox. A connection is the integration or authentication layer used to bring data from a service such as Google Analytics, HubSpot, Salesforce, or another tool.

One connection can include multiple data sources. For example, one Google Analytics connection can include multiple website properties as separate data sources.

Can I add more data sources without upgrading?

Yes. On Pro, Growth, and Custom, you can add data sources to your plan at any time for $5.60 per source per month on annual billing. That way, connecting a new client, a new GA4 property, or a new ad account doesn’t force a plan change. Free and Analyst include a fixed number of sources (3 and 5) and require a plan upgrade to add more.

How do AI credits and AI features work in Databox pricing?

AI credits are how Databox prices AI usage. Every question you ask Genie, every AI-generated insight, every dashboard built with AI, and every MCP query draws from a monthly credit pool that resets at the start of each month.

The right credit allocation depends on how heavily your team uses AI. Free includes 50 credits for light exploration, Analyst includes 500 for solo analysis work, Pro includes 1,500 for team-wide AI use, Growth includes 4,000 for teams running AI-assisted reporting at scale, and Custom offers flexible limits sized to your usage.

What is the difference between Databox Business and Agency pricing?

Both plan types run on the same Databox platform. The difference is what each is built around.

Business plans are built around one company’s performance: connect your tools, track your KPIs, share dashboards with your team, and run goals and forecasts against your own data.

Agency plans are built around managing performance for many clients: sub-accounts to separate each client’s data, white-labeling to make every dashboard and report your own, and pricing that scales with the number of clients you work with.

Can Databox replace or complement tools like Looker Studio, Power BI, or Tableau?

Yes. Most teams use Databox in one of two ways.

If you don’t have a BI tool today, Databox replaces the spreadsheets, screenshots, and one-off dashboards you’ve been stitching together. You get connected data, automated reports, and AI answers in one place that anyone on the team can use.

If you already use Power BI, Tableau, or Looker Studio, Databox sits alongside them. Those tools serve your analysts. Databox serves everyone else with self-serve KPI tracking, scorecards, alerts, automated reporting, and AI-powered summaries built for business teams.

Do I need a data warehouse or ETL tool to use Databox?

No. Databox works with or without a data warehouse.

Most teams connect Databox directly to the tools they already use: 130+ native integrations across CRMs, marketing platforms, ad networks, spreadsheets, databases, and warehouses.

For teams that do have raw data they want to prepare, datasets handle the prep inside Databox. Clean, merge, filter, and standardize your data, then use it in dashboards, reports, metrics, and AI analysis.

Do I need a credit card to start a trial?

No. You can start your 14-day free trial without entering payment details. If you decide to upgrade during your trial, you can add your billing information or credit card details and choose any paid plan. Your first payment is processed only after the 14-day trial ends.

What happens after my free trial?

If no payment details are added by the end of your 14-day trial, your data will stop syncing and scheduled reports and notifications will be paused. To avoid disruption, you can upgrade to a paid plan before your trial ends.

Can I upgrade, downgrade, or cancel at any time?

Yes. You can upgrade, downgrade, or cancel at any time.

Upgrades and downgrades take effect immediately, with any difference handled as a prorated charge or credit. Cancellations take effect at the end of your current billing cycle. If you’re on a monthly plan, that means the end of the month. If you’re on quarterly or annual billing, it means the end of the period you’ve already paid for.

What if I exceed my plan's limits?

Databox notifies you in the app when you reach or exceed limits in your plan. Common limits include the number of data sources, AI credits, sync frequency, dashboards, reports, or access to advanced features that are not included in your current plan.

Depending on the limit, you may be able to add more capacity, upgrade your plan, or adjust your usage.

Do you offer a yearly discount?

Yes. Databox offers a 20% discount when you choose annual billing.

Which payment methods do you accept?

You can pay for your Databox subscription using Visa, Mastercard, Maestro, American Express, JCB, Discover, Diners Club, UnionPay, and Google Pay.

Annual subscriptions may also be billed using other payment methods, such as wire transfer or check. Contact us for more information.

What currency is used for billing?

All Databox prices are listed in US dollars, USD.

What support resources are available to me?

Every Databox customer can access our self-service resources: the Help Center, API documentation, product updates, and the Databox Academy for courses and certifications.

From there, support grows with your plan:

  • Chat and email support: included on Analyst, Pro, Growth, and Custom
  • Dedicated customer success manager: included on Growth and Custom
  • Priority support, account setup, and security and compliance review: included on Custom

Priority support is also available as an add-on on Analyst, Pro, and Growth if you want faster response times. 

How do you protect privacy and ensure security?

Databox takes data security and privacy seriously. Databox is SOC 2 certified and uses trusted hosting infrastructure, security controls, and compliance practices designed to protect customer data.

Databox also provides security and compliance resources to help customers understand how their data is protected, including information about infrastructure, access controls, privacy practices, and compliance standards.

For more information, visit the Databox Security and Compliance page.