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SendGrid
Opens by Category
The Opens by Category metric shows the number of times a recipient opened an email grouped by the category of content within it.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Opens by Category"?
The Opens by Category metric is a way to group and categorize the types of content in your email campaigns and track how many times each category has been opened by your subscribers. This metric helps you understand which categories are most engaging to your audience and allows you to adjust your content strategy accordingly.
Example: A company wants to track which types of promotional emails are most popular among their subscribers. They use Opens by Category to see which categories of emails (e.g. sales, new products, events) are getting the most engagement.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Opens by Category in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Opens by Category using Databox, follow these steps:
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1Connect SendGrid that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Opens by Category on the Performance screen
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6Get Opens by Category performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Opens by Category
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Opens by Category metric shows the number of times a recipient opened an email grouped by the category of content within it.
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CategoryEmail
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SubcategoryOpens
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Date Added2015-04-28
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 13 months ago midnight + 2 days to today 24:00.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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