Unsubscribes by Category is a SendGrid metric that shows the number of email recipients who have unsubscribed from specific categories of emails sent by a marketer or a company.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Unsubscribes by Category using Databox, follow these steps:
Requests by Category metric categorizes the number of email requests processed by SendGrid based on the type of service requested such as deliveries, bounces, spam reports, and more.
The Delivered metric refers to the number of emails that have been successfully delivered to their intended recipient's inbox, as confirmed by the receiving server.
The Opens metric measures how many recipients opened an email, indicating engagement and interest with the content of the message sent through SendGrid.
Opens by Mailbox Provider measures the number of times an email is opened by recipients grouped by their email service providers (e.g. Gmail, Yahoo, Outlook) helping to identify deliverability issues.
The Opens by Category metric shows the number of times a recipient opened an email grouped by the category of content within it.
Clicks by Mailbox Provider measures the number of times recipients clicked on links within an email, grouped by their email service providers (e.g. Gmail, Yahoo, Hotmail).
The Blocks by Category metric categorizes the reasons for email blocks such as spam reports, invalid emails, or bounces. It helps identify patterns and improve email deliverability.
Unsubscribe Drops by Category measures the proportion of recipients who unsubscribed from emails by category/type, helping identify which types of emails are more likely to result in unsubscribes.