Track all of your key business metrics from one screen
GET STARTED
SendGrid
Unsubscribes by Category
Unsubscribes by Category is a SendGrid metric that shows the number of email recipients who have unsubscribed from specific categories of emails sent by a marketer or a company.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Unsubscribes by Category"?
The Unsubscribes by Category metric is a measure of the number of unsubscribe events within a specified email category. It provides insights into the effectiveness of your email content and helps identify areas for improvement to reduce the number of unsubscribes. Analyzing this metric can also help improve email segmentation and personalization strategies, leading to better engagement and higher deliverability rates.
Example: A clothing retailer uses Unsubscribes by Category metric to track the number of customers unsubscribing from promotional emails for a specific clothing category.
Visualizations
-
Bar and Line Chart
Used to show comparisons between values.
How to track Unsubscribes by Category in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Unsubscribes by Category using Databox, follow these steps:
-
1Connect SendGrid that contains the metric you want to track
-
2Select the metric you want to track from the list of available metrics
-
3Drag and drop the selected metric onto your dashboard
-
4Watch your dashboard populate in seconds
-
5Put Unsubscribes by Category on the Performance screen
-
6Get Unsubscribes by Category performance daily with Scorecards or as a weekly digest
-
7Set Goals to track and improve performance of Unsubscribes by Category
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
-
DescriptionUnsubscribes by Category is a SendGrid metric that shows the number of email recipients who have unsubscribed from specific categories of emails sent by a marketer or a company.
-
CategoryEmail
-
SubcategoryUnsubscribers
-
Date Added2015-04-28
Specification
-
Metric Typegeneral
-
DimensionalYes
-
Decimal DigitsNo
-
Currency UnitsNo
-
GranularitiesDaily, weekly, monthly, quarterly and yearly.
-
Custom Relative PeriodsYes
-
Data AvailabilityAt sync, it ranges from 13 months ago midnight + 2 days to today 24:00.
-
Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
-
Future Data AvailableNo
Visualization
-
Cumulative GraphYes
-
Favorable Trenddecreasing
-
Media CreativesNo
-
ForecastsYes
-
BenchmarksNo
Related Metrics
-
SendGrid
Opens by Client
The Opens by Client metric shows the number of times an email was opened by different email clients such as Gmail, Outlook, or Apple Mail.
-
SendGrid
Unique Opens by Client
Unique Opens by Client is a metric that shows the number of times an email was opened by individual email clients (such as Gmail, Outlook, etc.) excluding duplicate opens by the same client.
-
SendGrid
Clicks by Browser
The Clicks by Browser metric shows the number of times recipients clicked on links in your email, sorted by the web browsers they used to open the email.
-
SendGrid
Clicks by Category
Clicks by Category metric represents the number of unique clicks generated by each link category in your email such as CTA, product links, or social media links. It helps you analyze subscriber behavior and measure the effectiveness of your email content.
-
SendGrid
Unique Clicks by Browser
Unique Clicks by Browser is a metric that tracks the number of individual clicks on links within an email campaign that were made by users with different internet browsers. It helps you identify which browsers your audience is using to interact with your emails.
-
SendGrid
Unique Clicks by Country
Unique Clicks by Country is a metric that shows the number of unique clicks on links in an email campaign grouped by the country where the clicks were made.
-
SendGrid
Blocks by Category
The Blocks by Category metric categorizes the reasons for email blocks such as spam reports, invalid emails, or bounces. It helps identify patterns and improve email deliverability.
-
SendGrid
Bounce Drops
Bounce Drops is a metric that measures the number of undeliverable emails that were dropped due to repeated hard bounces or unsubscribes.
Build your first dashboard in 5 minutes or less
Easy-to-use analytics for growing businesses
2025 © Databox, Inc. All Rights Reserved.