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SendGrid Unsubscribes by Category

Unsubscribes by Category is a SendGrid metric that shows the number of email recipients who have unsubscribed from specific categories of emails sent by a marketer or a company.

With Databox you can track all your metrics from various data sources in one place.

Unsubscribes by Category 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Unsubscribes by Category"?
The Unsubscribes by Category metric is a measure of the number of unsubscribe events within a specified email category. It provides insights into the effectiveness of your email content and helps identify areas for improvement to reduce the number of unsubscribes. Analyzing this metric can also help improve email segmentation and personalization strategies, leading to better engagement and higher deliverability rates.
Example: A clothing retailer uses Unsubscribes by Category metric to track the number of customers unsubscribing from promotional emails for a specific clothing category.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Unsubscribes by Category in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Unsubscribes by Category using Databox, follow these steps:

  1. 1
    Connect SendGrid that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Unsubscribes by Category on the Performance screen
  6. 6
    Get Unsubscribes by Category performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Unsubscribes by Category
SendGrid integration with Databox Track Unsubscribes by Category from SendGrid in Databox GET STARTED

Basics

  • Description
    Unsubscribes by Category is a SendGrid metric that shows the number of email recipients who have unsubscribed from specific categories of emails sent by a marketer or a company.
  • Category
    Email
  • Subcategory
    Unsubscribers
  • Date Added
    2015-04-28
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.sendgrid.com/v3/categories/stats/sums

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