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SendGrid Unsubscribe Drops

Unsubscribe Drops is a SendGrid metric that tracks the number of emails that were not delivered due to being unsubscribed by the recipient.

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Unsubscribe Drops 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Unsubscribe Drops"?
The Unsubscribe Drops metric represents the number of email recipients who have opted out by clicking the unsubscribe link within an email campaign. This metric indicates how many subscribers have chosen to stop receiving future emails from the sender, often due to lack of interest or excessive messaging.
Example: Unsubscribe Drops can help identify if a specific email campaign is causing a high number of unsubscribes, leading to adjustments in content or targeting.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Unsubscribe Drops in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Unsubscribe Drops using Databox, follow these steps:

  1. 1
    Connect SendGrid that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Unsubscribe Drops on the Performance screen
  6. 6
    Get Unsubscribe Drops performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Unsubscribe Drops
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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SendGrid integration with Databox Track Unsubscribe Drops from SendGrid in Databox GET STARTED

General

  • Description
    Unsubscribe Drops is a SendGrid metric that tracks the number of emails that were not delivered due to being unsubscribed by the recipient.
  • Category
    Email
  • Subcategory
    Unsubscribers
  • Date Added
    2015-04-28

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago + 2 days to today 24:00.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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