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SendGrid Unsubscribe Drops

Unsubscribe Drops is a SendGrid metric that tracks the number of emails that were not delivered due to being unsubscribed by the recipient.

With Databox you can track all your metrics from various data sources in one place.

Unsubscribe Drops 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Unsubscribe Drops"?
The Unsubscribe Drops metric represents the number of email recipients who have opted out by clicking the unsubscribe link within an email campaign. This metric indicates how many subscribers have chosen to stop receiving future emails from the sender, often due to lack of interest or excessive messaging.
Example: Unsubscribe Drops can help identify if a specific email campaign is causing a high number of unsubscribes, leading to adjustments in content or targeting.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Unsubscribe Drops in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Unsubscribe Drops using Databox, follow these steps:

  1. 1
    Connect SendGrid that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Unsubscribe Drops on the Performance screen
  6. 6
    Get Unsubscribe Drops performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Unsubscribe Drops
SendGrid integration with Databox Track Unsubscribe Drops from SendGrid in Databox GET STARTED

Basics

  • Description
    Unsubscribe Drops is a SendGrid metric that tracks the number of emails that were not delivered due to being unsubscribed by the recipient.
  • Category
    Email
  • Subcategory
    Unsubscribers
  • Date Added
    2015-04-28
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.sendgrid.com/v3/stats

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