Unique clicks refer to the number of unique recipients who clicked on at least one link in an email. It's a measure of the effectiveness of an email campaign in driving engagement and generating interest.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Unique Clicks using Databox, follow these steps:
Unique Opens measures the number of individual recipients who opened an email at least once, regardless of how many times they may have opened it.
Unique Opens by Device is a metric that measures the number of unique email opens based on the type of device used by the recipient.
Unique Opens by Client is a metric that shows the number of times an email was opened by individual email clients (such as Gmail, Outlook, etc.) excluding duplicate opens by the same client.
The Unsubscribes metric measures the number of recipients who clicked the unsubscribe link in an email, indicating they no longer want to receive future messages from the sender.
The Bounces by Category metric categorizes bounced emails based on the reason for the bounce, such as invalid email address or mailbox full.
The Spam reports by Category metric gives insights into the types of emails that are being reported as spam, such as content, frequency, or sender reputation. It helps identify areas for improvement in email strategies to reduce spam complaints and improve deliverability.
Spam Report Drops by Category metric indicates the number of emails not delivered to subscribers' spam folders, categorized by the reason for the drop.
Unsubscribe Drops by Category measures the proportion of recipients who unsubscribed from emails by category/type, helping identify which types of emails are more likely to result in unsubscribes.