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ProfitWell Trial Conversion Time by Plan ID

The Trial Conversion Time by Plan ID metric shows the average number of days it takes for customers to convert from a trial to a paid subscription, broken down by plan type.

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Trial Conversion Time by Plan ID 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Trial Conversion Time by Plan ID"?
The Trial Conversion Time by Plan ID metric measures the time it takes for users on a specific plan to convert from a trial to a paid subscription. This metric is useful for understanding the effectiveness of a particular pricing strategy and identifying areas for improvement in the onboarding or conversion process. Additionally, comparing trial conversion times across different plan IDs can help identify which plans are more appealing to potential customers and may warrant additional marketing investment.
Example: We noticed that users on our Pro plan had a longer trial conversion time compared to those on our Basic plan. We used this metric to adjust our onboarding process for Pro users and saw an improvement in conversion rates.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Trial Conversion Time by Plan ID in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Trial Conversion Time by Plan ID using Databox, follow these steps:

  1. 1
    Connect ProfitWell that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Trial Conversion Time by Plan ID on the Performance screen
  6. 6
    Get Trial Conversion Time by Plan ID performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Trial Conversion Time by Plan ID
Goals

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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General

  • Description
    The Trial Conversion Time by Plan ID metric shows the average number of days it takes for customers to convert from a trial to a paid subscription, broken down by plan type.
  • Category
    SaaS
  • Subcategory
    Time

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Monthly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Duration
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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