The Outbound click rate is a metric that measures the percentage of times users clicked on a link to leave a webpage or platform, typically to visit another website. It helps track the effectiveness of content in driving traffic to external sites and can inform strategies for improving engagement and referral traffic.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Outbound Click Rate using Databox, follow these steps:
Impressions refer to the total number of times a Pin is displayed to a Pinterest user in their feed or search results. It represents how many times the Pin has been seen, regardless of whether it has been clicked on or engaged with. Monitoring impressions can help gauge the reach and visibility of your Pins on the platform.
Engagement rate is a metric that measures the level of interaction and involvement your Pinterest content receives from your audience. It is calculated by dividing the total number of engagements (likes, comments, shares) on a pin by the total number of impressions, then multiplied by 100 to get a percentage. A high engagement rate indicates that your content is resonating well with your audience and driving meaningful interactions. It is an important metric to track to gauge the effectiveness of your Pinterest marketing efforts.
Save rate by Pin is a metric on Pinterest that indicates the number of times a specific pin has been saved by users. It measures the engagement and popularity of a pin, showing how many users found the content valuable enough to save and possibly share it. A high save rate indicates that the pin is resonating with the audience and driving interest and interaction. It helps marketers understand which pins are most effective at capturing attention and driving traffic to their content or website. Tracking save rate by pin can inform content strategy and help optimize future pinning efforts for maximum reach and engagement.
The Total Following count on Pinterest refers to the number of accounts that a user is currently following. It represents the total of all the individual accounts that a user has chosen to follow on the platform. This metric can provide insights into a user's interests, preferences, and engagement with other accounts.
The Average video play time metric measures the average duration that viewers engage with a video content. It indicates how long, on average, users are watching a video before stopping or moving on. This metric helps creators understand audience interest and engagement levels, leading to insights on video performance and content adjustments to improve viewership.
The Video played to 95% metric on Pinterest measures the percentage of a video that users watch until the very end. It indicates high engagement and interest from viewers, showing that the content is resonating well with the audience and has the potential to drive valuable actions such as clicks, saves, and purchases. High completion rates are indicative of successful video content on the platform.
The Video 10-second plays metric measures the number of times a video has been played for at least 10 seconds. It indicates viewer engagement and helps evaluate the effectiveness of video content in capturing and retaining audience attention. Higher 10-second play counts suggest that the video is grabbing viewers' interest early on, leading to potential longer viewing times and increased chances of conveying key messages or calls to action.
The Video 10-second plays by Pin metric on Pinterest measures the number of times a video has been played for at least 10 seconds. This engagement metric is important for assessing viewer interest and content performance. By tracking this metric, creators and businesses can gain insights into which videos resonate with their audience and optimize their video content strategy for maximum impact.