Total Board count is the number of individual boards created by a user on Pinterest. Boards are where users save and organize Pins based on different themes or interests. Monitoring Total Board count can give insight into the user's level of engagement, diversity of interests, and overall activity on the platform. Having a higher Board count typically indicates a more active and engaged user.
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Impressions refer to the total number of times a Pin is displayed to a Pinterest user in their feed or search results. It represents how many times the Pin has been seen, regardless of whether it has been clicked on or engaged with. Monitoring impressions can help gauge the reach and visibility of your Pins on the platform.
Engagement rate is a metric that measures the level of interaction and involvement your Pinterest content receives from your audience. It is calculated by dividing the total number of engagements (likes, comments, shares) on a pin by the total number of impressions, then multiplied by 100 to get a percentage. A high engagement rate indicates that your content is resonating well with your audience and driving meaningful interactions. It is an important metric to track to gauge the effectiveness of your Pinterest marketing efforts.
Saves by Pin is a metric on Pinterest that shows how many times a specific Pin has been saved (re-pinned) by other users. It indicates the popularity and engagement level of a Pin, as well as its potential reach. The more Saves a Pin has, the more visibility it can gain across the platform, leading to increased website traffic and brand exposure. Monitoring Saves by Pin helps Pinterest users understand which content resonates best with their audience and optimize their Pinning strategy for better results.
Save rate by Pin is a metric on Pinterest that indicates the number of times a specific pin has been saved by users. It measures the engagement and popularity of a pin, showing how many users found the content valuable enough to save and possibly share it. A high save rate indicates that the pin is resonating with the audience and driving interest and interaction. It helps marketers understand which pins are most effective at capturing attention and driving traffic to their content or website. Tracking save rate by pin can inform content strategy and help optimize future pinning efforts for maximum reach and engagement.
The Outbound clicks metric on Pinterest measures the number of times users click on a Pin to visit an external website or landing page. This is important for analyzing user engagement and the effectiveness of your Pins in driving traffic to your website or other online destinations. It helps track the performance of your content and understand user behavior beyond just interactions within the Pinterest platform.
The Video played to 95% metric on Pinterest measures the percentage of a video that users watch until the very end. It indicates high engagement and interest from viewers, showing that the content is resonating well with the audience and has the potential to drive valuable actions such as clicks, saves, and purchases. High completion rates are indicative of successful video content on the platform.
Video views by Pin is a metric on Pinterest that indicates the total number of times a video Pin has been viewed. This metric is useful for measuring the reach and engagement of video content on the platform. It helps content creators and marketers understand the performance of their video Pins and identify which videos are resonating with their audience. By tracking video views by Pin, users can optimize their video content strategy to drive more views, engagement, and conversions.
The Number of video starts metric measures the total count of times a video has been initiated or played by users. It provides insight into the level of engagement and interest generated by the video content, helping assess its effectiveness and popularity. Monitoring this metric helps in understanding viewer behavior and optimizing video strategies for higher watch rates and audience retention.