Total Board count is the number of individual boards created by a user on Pinterest. Boards are where users save and organize Pins based on different themes or interests. Monitoring Total Board count can give insight into the user's level of engagement, diversity of interests, and overall activity on the platform. Having a higher Board count typically indicates a more active and engaged user.
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Saves on Pinterest indicate how many users have bookmarked a pin by clicking the save button. It helps track the popularity and engagement of a pin and can increase the visibility of the content to more users. High save numbers suggest that users find the pin valuable and want to revisit or share it with others.
Save rate is the percentage of times users save a Pin to their own boards. It gauges the popularity and relevance of content on Pinterest, helping creators understand their audience's preferences.
Outbound clicks by Pin is a Pinterest metric that measures the number of times users clicked on a Pin which then led them to an external website or destination. This metric is valuable for understanding how successful Pins are at driving traffic off the platform, helping businesses track engagement and effectiveness of their content in driving website visits or conversions. Tracking Outbound clicks by Pin can provide insights into audience interest and behavior, helping optimize Pin content for better performance and achieving marketing goals.
Total Follower count is a metric on Pinterest that represents the overall number of users who have chosen to follow a specific Pinterest account. This metric is important for measuring the reach and influence of an account, as well as for understanding the potential audience that can be reached with the content shared on the platform. Increasing the Total Follower count can help boost visibility and engagement with Pins and ultimately drive more traffic to a website or blog.
The Average video play time by Pin metric on Pinterest measures the average duration that users watch a video on a specific Pin. This metric helps content creators and advertisers understand viewer engagement and preferences. It provides valuable insights into which videos are resonating with the audience and can inform strategies for creating more compelling and engaging video content. By tracking this metric, businesses can optimize their video marketing efforts to drive higher engagement and achieve their goals on the platform.
The Video played to 95% metric on Pinterest measures the percentage of a video that users watch until the very end. It indicates high engagement and interest from viewers, showing that the content is resonating well with the audience and has the potential to drive valuable actions such as clicks, saves, and purchases. High completion rates are indicative of successful video content on the platform.
Video views refer to the number of times a video has been watched by users on a specific platform. This metric is important for measuring the reach and engagement of a video content. It helps analyze the performance of the video, understand audience behavior, and optimize video strategies for better results. Increasing video views can lead to higher brand visibility, increased website traffic, and potential customer conversions. Tracking video views is crucial for monitoring the effectiveness of video marketing campaigns and making data-driven decisions to improve overall performance.
The Video 10-second plays by Pin metric on Pinterest measures the number of times a video has been played for at least 10 seconds. This engagement metric is important for assessing viewer interest and content performance. By tracking this metric, creators and businesses can gain insights into which videos resonate with their audience and optimize their video content strategy for maximum impact.