Impressions refer to the total number of times a Pin is displayed to a Pinterest user in their feed or search results. It represents how many times the Pin has been seen, regardless of whether it has been clicked on or engaged with. Monitoring impressions can help gauge the reach and visibility of your Pins on the platform.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions using Databox, follow these steps:
Impressions by Pin is a metric on Pinterest that shows the total number of times a specific pin has been seen by users in their feed, search results, or on boards. This metric helps track the visibility and reach of individual pins, indicating how many times a pin has been displayed to users on the platform. It is a valuable measure of a pin's exposure and can provide insights into the effectiveness of content and overall Pinterest strategy. Tracking Impressions by Pin can help optimize pin performance and inform future content creation decisions.
Saves on Pinterest indicate how many users have bookmarked a pin by clicking the save button. It helps track the popularity and engagement of a pin and can increase the visibility of the content to more users. High save numbers suggest that users find the pin valuable and want to revisit or share it with others.
Save rate is the percentage of times users save a Pin to their own boards. It gauges the popularity and relevance of content on Pinterest, helping creators understand their audience's preferences.
Pin clicks by Pin is a metric on Pinterest that measures the number of times users click on a specific Pin to view more details or visit the linked website. This data provides insights into the effectiveness of individual Pins in driving traffic and engagement. By tracking Pin clicks, creators can understand which content resonates with their audience and optimize their strategy to increase engagement and conversions.
Total Pin count is a metric on Pinterest that represents the overall number of times a Pin has been saved to a user's Pinterest boards. It is an important engagement metric that indicates the popularity and reach of a Pin, showing how many users have shown interest in saving and potentially taking action on the content shared. A higher Total Pin count typically signifies greater engagement and interest from the Pinterest community.
The Average video play time metric measures the average duration that viewers engage with a video content. It indicates how long, on average, users are watching a video before stopping or moving on. This metric helps creators understand audience interest and engagement levels, leading to insights on video performance and content adjustments to improve viewership.
The Video played to 95% metric on Pinterest measures the percentage of a video that users watch until the very end. It indicates high engagement and interest from viewers, showing that the content is resonating well with the audience and has the potential to drive valuable actions such as clicks, saves, and purchases. High completion rates are indicative of successful video content on the platform.
Videos played to 95% by Pin metric tracks the percentage of your video that viewers watched until the end. This metric helps understand the engagement level and effectiveness of your video content on Pinterest. Higher percentages indicate strong interest and can lead to higher conversion rates and increased brand awareness.