Total Follower count is a metric on Pinterest that represents the overall number of users who have chosen to follow a specific Pinterest account. This metric is important for measuring the reach and influence of an account, as well as for understanding the potential audience that can be reached with the content shared on the platform. Increasing the Total Follower count can help boost visibility and engagement with Pins and ultimately drive more traffic to a website or blog.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
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Engagement rate is a metric that measures the level of interaction and involvement your Pinterest content receives from your audience. It is calculated by dividing the total number of engagements (likes, comments, shares) on a pin by the total number of impressions, then multiplied by 100 to get a percentage. A high engagement rate indicates that your content is resonating well with your audience and driving meaningful interactions. It is an important metric to track to gauge the effectiveness of your Pinterest marketing efforts.
Saves on Pinterest indicate how many users have bookmarked a pin by clicking the save button. It helps track the popularity and engagement of a pin and can increase the visibility of the content to more users. High save numbers suggest that users find the pin valuable and want to revisit or share it with others.
The Outbound click rate is a metric that measures the percentage of times users clicked on a link to leave a webpage or platform, typically to visit another website. It helps track the effectiveness of content in driving traffic to external sites and can inform strategies for improving engagement and referral traffic.
Pin clicks by Pin is a metric on Pinterest that measures the number of times users click on a specific Pin to view more details or visit the linked website. This data provides insights into the effectiveness of individual Pins in driving traffic and engagement. By tracking Pin clicks, creators can understand which content resonates with their audience and optimize their strategy to increase engagement and conversions.
The Average video play time by Pin metric on Pinterest measures the average duration that users watch a video on a specific Pin. This metric helps content creators and advertisers understand viewer engagement and preferences. It provides valuable insights into which videos are resonating with the audience and can inform strategies for creating more compelling and engaging video content. By tracking this metric, businesses can optimize their video marketing efforts to drive higher engagement and achieve their goals on the platform.
The Video played to 95% metric on Pinterest measures the percentage of a video that users watch until the very end. It indicates high engagement and interest from viewers, showing that the content is resonating well with the audience and has the potential to drive valuable actions such as clicks, saves, and purchases. High completion rates are indicative of successful video content on the platform.
Videos played to 95% by Pin metric tracks the percentage of your video that viewers watched until the end. This metric helps understand the engagement level and effectiveness of your video content on Pinterest. Higher percentages indicate strong interest and can lead to higher conversion rates and increased brand awareness.
The Number of video starts by Pin metric measures the total count of how many times a video Pin has been initiated and started playing. This metric helps track the level of engagement and interest generated by video content on Pinterest platform, providing insights into which videos are capturing viewers' attention and sparking interaction. It is a valuable indicator of video performance and effectiveness in driving user engagement and brand awareness.