The Video 10-second plays metric measures the number of times a video has been played for at least 10 seconds. It indicates viewer engagement and helps evaluate the effectiveness of video content in capturing and retaining audience attention. Higher 10-second play counts suggest that the video is grabbing viewers' interest early on, leading to potential longer viewing times and increased chances of conveying key messages or calls to action.
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Outbound clicks by Pin is a Pinterest metric that measures the number of times users clicked on a Pin which then led them to an external website or destination. This metric is valuable for understanding how successful Pins are at driving traffic off the platform, helping businesses track engagement and effectiveness of their content in driving website visits or conversions. Tracking Outbound clicks by Pin can provide insights into audience interest and behavior, helping optimize Pin content for better performance and achieving marketing goals.
Pin clicks is a key metric on Pinterest that tracks how many times users click on a Pin to view more information or visit the linked website. It measures the level of engagement and interest in a Pin, indicating if users are actively seeking more details or taking action based on the content they see. Monitoring Pin clicks can help businesses understand the effectiveness of their Pins and optimize their strategy to drive more traffic and conversions.
Pin click rate is a measurement of how often Pinterest users click on your Pins to visit your website. It is calculated by dividing the number of clicks on a Pin by the number of times the Pin was shown in the Pinterest feed. A high click rate indicates that users find your content engaging and are interested in learning more about your business or products. Monitoring and improving your Pin click rate can help increase traffic to your website and drive conversions.
Total Pin count is a metric on Pinterest that represents the overall number of times a Pin has been saved to a user's Pinterest boards. It is an important engagement metric that indicates the popularity and reach of a Pin, showing how many users have shown interest in saving and potentially taking action on the content shared. A higher Total Pin count typically signifies greater engagement and interest from the Pinterest community.
The Average video play time by Pin metric on Pinterest measures the average duration that users watch a video on a specific Pin. This metric helps content creators and advertisers understand viewer engagement and preferences. It provides valuable insights into which videos are resonating with the audience and can inform strategies for creating more compelling and engaging video content. By tracking this metric, businesses can optimize their video marketing efforts to drive higher engagement and achieve their goals on the platform.
The Video played to 95% metric on Pinterest measures the percentage of a video that users watch until the very end. It indicates high engagement and interest from viewers, showing that the content is resonating well with the audience and has the potential to drive valuable actions such as clicks, saves, and purchases. High completion rates are indicative of successful video content on the platform.
Video views by Pin is a metric on Pinterest that indicates the total number of times a video Pin has been viewed. This metric is useful for measuring the reach and engagement of video content on the platform. It helps content creators and marketers understand the performance of their video Pins and identify which videos are resonating with their audience. By tracking video views by Pin, users can optimize their video content strategy to drive more views, engagement, and conversions.
The Video 10-second plays by Pin metric on Pinterest measures the number of times a video has been played for at least 10 seconds. This engagement metric is important for assessing viewer interest and content performance. By tracking this metric, creators and businesses can gain insights into which videos resonate with their audience and optimize their video content strategy for maximum impact.