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Pinterest Engagement Rate

Engagement rate is a metric that measures the level of interaction and involvement your Pinterest content receives from your audience. It is calculated by dividing the total number of engagements (likes, comments, shares) on a pin by the total number of impressions, then multiplied by 100 to get a percentage. A high engagement rate indicates that your content is resonating well with your audience and driving meaningful interactions. It is an important metric to track to gauge the effectiveness of your Pinterest marketing efforts.

With Databox you can track all your metrics from various data sources in one place.

Engagement Rate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Engagement Rate"?
Engagement rate is a metric that measures how actively involved and interactive your audience is with your content, calculated as a percentage of total interactions such as likes, comments, and shares, relative to the total number of followers or impressions.
Example: An influencer partnership campaign achieved a 10% engagement rate on Pinterest, leading to increased brand awareness, website traffic, and product sales.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Engagement Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Engagement Rate using Databox, follow these steps:

  1. 1
    Connect Pinterest that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Engagement Rate on the Performance screen
  6. 6
    Get Engagement Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Engagement Rate
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Pinterest integration with Databox Track Engagement Rate from Pinterest in Databox GET STARTED

General

  • Description
    Engagement rate is a metric that measures the level of interaction and involvement your Pinterest content receives from your audience. It is calculated by dividing the total number of engagements (likes, comments, shares) on a pin by the total number of impressions, then multiplied by 100 to get a percentage. A high engagement rate indicates that your content is resonating well with your audience and driving meaningful interactions. It is an important metric to track to gauge the effectiveness of your Pinterest marketing efforts.

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 90 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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