Engagement rate is a metric that measures the level of interaction and involvement your Pinterest content receives from your audience. It is calculated by dividing the total number of engagements (likes, comments, shares) on a pin by the total number of impressions, then multiplied by 100 to get a percentage. A high engagement rate indicates that your content is resonating well with your audience and driving meaningful interactions. It is an important metric to track to gauge the effectiveness of your Pinterest marketing efforts.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
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Impressions by Pin is a metric on Pinterest that shows the total number of times a specific pin has been seen by users in their feed, search results, or on boards. This metric helps track the visibility and reach of individual pins, indicating how many times a pin has been displayed to users on the platform. It is a valuable measure of a pin's exposure and can provide insights into the effectiveness of content and overall Pinterest strategy. Tracking Impressions by Pin can help optimize pin performance and inform future content creation decisions.
The Engagements metric on Pinterest measures the total interactions users have with your pins, including saves, clicks, close-ups, and comments. It gives insights into how users are actively engaging with your content, helping you understand what resonates with your audience and how successful your content is in driving interaction and interest.
Save rate by Pin is a metric on Pinterest that indicates the number of times a specific pin has been saved by users. It measures the engagement and popularity of a pin, showing how many users found the content valuable enough to save and possibly share it. A high save rate indicates that the pin is resonating with the audience and driving interest and interaction. It helps marketers understand which pins are most effective at capturing attention and driving traffic to their content or website. Tracking save rate by pin can inform content strategy and help optimize future pinning efforts for maximum reach and engagement.
Outbound clicks by Pin is a Pinterest metric that measures the number of times users clicked on a Pin which then led them to an external website or destination. This metric is valuable for understanding how successful Pins are at driving traffic off the platform, helping businesses track engagement and effectiveness of their content in driving website visits or conversions. Tracking Outbound clicks by Pin can provide insights into audience interest and behavior, helping optimize Pin content for better performance and achieving marketing goals.
Pin clicks is a key metric on Pinterest that tracks how many times users click on a Pin to view more information or visit the linked website. It measures the level of engagement and interest in a Pin, indicating if users are actively seeking more details or taking action based on the content they see. Monitoring Pin clicks can help businesses understand the effectiveness of their Pins and optimize their strategy to drive more traffic and conversions.
Pin click rate is a measurement of how often Pinterest users click on your Pins to visit your website. It is calculated by dividing the number of clicks on a Pin by the number of times the Pin was shown in the Pinterest feed. A high click rate indicates that users find your content engaging and are interested in learning more about your business or products. Monitoring and improving your Pin click rate can help increase traffic to your website and drive conversions.
Total Monthly views on Pinterest represents the number of times all of your Pins have been seen by users in a single month. It includes both views on your profile and in search results. Monitoring this metric can help you track the overall reach and visibility of your content on the platform. More views can indicate greater engagement and potential for driving website traffic or sales.
The Number of video starts metric measures the total count of times a video has been initiated or played by users. It provides insight into the level of engagement and interest generated by the video content, helping assess its effectiveness and popularity. Monitoring this metric helps in understanding viewer behavior and optimizing video strategies for higher watch rates and audience retention.