The Engagements metric on Pinterest measures the total interactions users have with your pins, including saves, clicks, close-ups, and comments. It gives insights into how users are actively engaging with your content, helping you understand what resonates with your audience and how successful your content is in driving interaction and interest.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagements using Databox, follow these steps:
Saves on Pinterest indicate how many users have bookmarked a pin by clicking the save button. It helps track the popularity and engagement of a pin and can increase the visibility of the content to more users. High save numbers suggest that users find the pin valuable and want to revisit or share it with others.
Saves by Pin is a metric on Pinterest that shows how many times a specific Pin has been saved (re-pinned) by other users. It indicates the popularity and engagement level of a Pin, as well as its potential reach. The more Saves a Pin has, the more visibility it can gain across the platform, leading to increased website traffic and brand exposure. Monitoring Saves by Pin helps Pinterest users understand which content resonates best with their audience and optimize their Pinning strategy for better results.
Outbound clicks by Pin is a Pinterest metric that measures the number of times users clicked on a Pin which then led them to an external website or destination. This metric is valuable for understanding how successful Pins are at driving traffic off the platform, helping businesses track engagement and effectiveness of their content in driving website visits or conversions. Tracking Outbound clicks by Pin can provide insights into audience interest and behavior, helping optimize Pin content for better performance and achieving marketing goals.
The Outbound click rate is a metric that measures the percentage of times users clicked on a link to leave a webpage or platform, typically to visit another website. It helps track the effectiveness of content in driving traffic to external sites and can inform strategies for improving engagement and referral traffic.
The Average video play time by Pin metric on Pinterest measures the average duration that users watch a video on a specific Pin. This metric helps content creators and advertisers understand viewer engagement and preferences. It provides valuable insights into which videos are resonating with the audience and can inform strategies for creating more compelling and engaging video content. By tracking this metric, businesses can optimize their video marketing efforts to drive higher engagement and achieve their goals on the platform.
Video views refer to the number of times a video has been watched by users on a specific platform. This metric is important for measuring the reach and engagement of a video content. It helps analyze the performance of the video, understand audience behavior, and optimize video strategies for better results. Increasing video views can lead to higher brand visibility, increased website traffic, and potential customer conversions. Tracking video views is crucial for monitoring the effectiveness of video marketing campaigns and making data-driven decisions to improve overall performance.
The Video 10-second plays metric measures the number of times a video has been played for at least 10 seconds. It indicates viewer engagement and helps evaluate the effectiveness of video content in capturing and retaining audience attention. Higher 10-second play counts suggest that the video is grabbing viewers' interest early on, leading to potential longer viewing times and increased chances of conveying key messages or calls to action.
The Number of video starts by Pin metric measures the total count of how many times a video Pin has been initiated and started playing. This metric helps track the level of engagement and interest generated by video content on Pinterest platform, providing insights into which videos are capturing viewers' attention and sparking interaction. It is a valuable indicator of video performance and effectiveness in driving user engagement and brand awareness.