The Outbound clicks metric on Pinterest measures the number of times users click on a Pin to visit an external website or landing page. This is important for analyzing user engagement and the effectiveness of your Pins in driving traffic to your website or other online destinations. It helps track the performance of your content and understand user behavior beyond just interactions within the Pinterest platform.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Outbound Clicks using Databox, follow these steps:
The Engagements metric on Pinterest measures the total interactions users have with your pins, including saves, clicks, close-ups, and comments. It gives insights into how users are actively engaging with your content, helping you understand what resonates with your audience and how successful your content is in driving interaction and interest.
Save rate by Pin is a metric on Pinterest that indicates the number of times a specific pin has been saved by users. It measures the engagement and popularity of a pin, showing how many users found the content valuable enough to save and possibly share it. A high save rate indicates that the pin is resonating with the audience and driving interest and interaction. It helps marketers understand which pins are most effective at capturing attention and driving traffic to their content or website. Tracking save rate by pin can inform content strategy and help optimize future pinning efforts for maximum reach and engagement.
Total Monthly views on Pinterest represents the number of times all of your Pins have been seen by users in a single month. It includes both views on your profile and in search results. Monitoring this metric can help you track the overall reach and visibility of your content on the platform. More views can indicate greater engagement and potential for driving website traffic or sales.
The Total Following count on Pinterest refers to the number of accounts that a user is currently following. It represents the total of all the individual accounts that a user has chosen to follow on the platform. This metric can provide insights into a user's interests, preferences, and engagement with other accounts.
Video play time is a metric that measures the total amount of time viewers spend watching a video content. It provides insights into viewer engagement and interest by showing how long users are engaged with the video. Analyzing video play time helps content creators and marketers understand which videos are performing well and can help optimize future video content to increase watch time and audience retention.
The Average video play time by Pin metric on Pinterest measures the average duration that users watch a video on a specific Pin. This metric helps content creators and advertisers understand viewer engagement and preferences. It provides valuable insights into which videos are resonating with the audience and can inform strategies for creating more compelling and engaging video content. By tracking this metric, businesses can optimize their video marketing efforts to drive higher engagement and achieve their goals on the platform.
Video views by Pin is a metric on Pinterest that indicates the total number of times a video Pin has been viewed. This metric is useful for measuring the reach and engagement of video content on the platform. It helps content creators and marketers understand the performance of their video Pins and identify which videos are resonating with their audience. By tracking video views by Pin, users can optimize their video content strategy to drive more views, engagement, and conversions.
The Video 10-second plays metric measures the number of times a video has been played for at least 10 seconds. It indicates viewer engagement and helps evaluate the effectiveness of video content in capturing and retaining audience attention. Higher 10-second play counts suggest that the video is grabbing viewers' interest early on, leading to potential longer viewing times and increased chances of conveying key messages or calls to action.