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Pardot
Probability
The Opportunities by Probability metric in Pardot displays the estimated likelihood of closing a deal, based on the probability assigned to each opportunity.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Probability"?
Opportunities by Probability is a metric that measures the likelihood of an opportunity closing based on a percentage assigned by the sales team. It allows businesses to track potential revenue and prioritize their efforts towards opportunities that are more likely to convert into sales. A higher probability percentage indicates a more solid opportunity, while a lower percentage may require more follow-up and nurturing to close. This metric is a crucial tool for sales teams to manage their pipeline effectively and make data-driven decisions to maximize their success.
Example: A sales manager uses Opportunities by Probability to identify which deals are most likely to close, so they can prioritize their team's efforts on those high-probability deals first.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Probability in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Probability using Databox, follow these steps:
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1Connect Pardot that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Probability on the Performance screen
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6Get Probability performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Probability
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Opportunities by Probability metric in Pardot displays the estimated likelihood of closing a deal, based on the probability assigned to each opportunity.
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CategoryMarketing Automation
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SubcategoryOpportunities
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Date Added2020-10-01
Specification
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Metric Typeevent
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, yearly, quarterly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 3 year ago to now.
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Retroactive Data UpdatesExisting data is purged in favor of the most recent synced data.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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