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Pardot Campaign

Opportunities by Campaign is a Pardot metric that measures the number of closed deals and revenue generated by each marketing campaign.

With Databox you can track all your metrics from various data sources in one place.

Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Campaign"?
The Opportunities by Campaign metric in Pardot shows the total revenue generated by all won opportunities associated with a specific marketing campaign. It helps measure the effectiveness of a campaign by tracking the amount of revenue it generated and can be used to allocate budgets and optimize future campaigns.
Example: Opportunities by Campaign metric can be used to determine which marketing campaigns are the most effective in generating sales for a company's products/services, allowing for better-informed decisions about which campaigns to focus on and invest in for future growth.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Campaign using Databox, follow these steps:

  1. 1
    Connect Pardot that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Campaign on the Performance screen
  6. 6
    Get Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Campaign
Pardot integration with Databox Track Campaign from Pardot in Databox GET STARTED

Pardot Campaign included in Dashboard Templates 1

  • Live view

    Salesforce Pardot Opportunities & Prospects

    This dashboard template, you're able to track your most important leads, monitor their growth, and reveal which campaigns have been most productive.

    Pardot

General

  • Description
    Opportunities by Campaign is a Pardot metric that measures the number of closed deals and revenue generated by each marketing campaign.
  • Category
    Marketing Automation
  • Subcategory
    Opportunities
  • Date Added
    2020-10-01

Specification

  • Metric Type
    event
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 year ago to now.
  • Retroactive Data Updates
    Existing data is purged in favor of the most recent synced data.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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