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Pardot Opportunities

The Opportunities metric in Pardot measures the revenue potential of sales opportunities associated with a prospect or customer.

With Databox you can track all your metrics from various data sources in one place.

Opportunities 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Opportunities"?
The Opportunities metric in Pardot tracks the number and value of potential sales deals or revenue generating activities that are associated with a contact or account. It allows sales teams to track and manage their pipeline, prioritize their leads and understand the potential value of their sales activities. The metric enables marketers to track the effectiveness of their campaigns and identify the sources of their most valuable leads.
Example: The Opportunities metric can help track the revenue generated from prospects who have become qualified leads, allowing sales teams to better understand the effectiveness of their marketing efforts.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Opportunities in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Opportunities using Databox, follow these steps:

  1. 1
    Connect Pardot that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Opportunities on the Performance screen
  6. 6
    Get Opportunities performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Opportunities
Pardot integration with Databox Track Opportunities from Pardot in Databox GET STARTED

Pardot Opportunities included in Dashboard Templates 1

  • Live view

    Salesforce Pardot Opportunities & Prospects

    This dashboard template, you're able to track your most important leads, monitor their growth, and reveal which campaigns have been most productive.

    Pardot

Basics

  • Description
    The Opportunities metric in Pardot measures the revenue potential of sales opportunities associated with a prospect or customer.
  • Category
    Marketing Automation
  • Subcategory
    Opportunities
  • Date Added
    2020-10-01
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    Yes
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
  • API Endpoint
    https://pi.pardot.com/api/opportunity/version/4/do/query

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