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Matomo Downloads

The Downloads metric in Matomo measures the number of times files have been downloaded from your website, allowing you to better track user engagement with your downloadable content.

With Databox you can track all your metrics from various data sources in one place.

Downloads 500 Start tracking this metric
  • About
  • Technical Details

What Are Downloads

Downloads can refer to the number of times a particular file or resource has been downloaded from your website. These files can include various types of content, such as PDF documents, images, videos, audio files, software applications, and more.
Downloads can also represent the total number of app installations on your mobile phone or desktop.

How to Increase the Number of Downloads

More downloads equal more relationships with potential prospects who are now also one step closer to doing business with you at some point in the future.

However, prospects won’t download just anything you put on a page – you need to know how to position your files and resources to maximize the number of downloads.

Here are some expert strategies you can steal to do just that:

  • Offer exclusive, gated content: If you’re already implementing strategic pop-ups on your blog posts, try to position the downloadable resource as exclusive content that they won’t find elsewhere. If the audience is enjoying your free content, they’re a lot more likely to download your gated resources, especially if it’s free.
  • Cover unique topics: When it comes to downloadable resources like ebooks and mini guides, your focus should be on finding unique topics that others in the industry haven’t covered yet. There’s always a potential gap in knowledge or expertise that niche readers would be glad to get their hands on.
  • Create different resources for each cohort: If you’re offering downloadable resources to your email list, make sure to personalize them for each cohort. Ideally, your list is already segmented so you have an idea about the specific interests of each group. Personalize your resources for each group to maximize your chances of downloads. It will take more time, but the increase in downloads will be worth it.

More resources to help you improve:

This metric has one or more equivalents:
Appfigures integration with Databox Downloads
Appfigures integration with Databox Re-Downloads
Appfigures integration with Databox Educational Downloads

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

  • Databox visualization

    Pie Chart

    Used to illustrate numerical proportions through the size of the slices.

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Downloads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Downloads using Databox, follow these steps:

  1. 1
    Connect Matomo that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Downloads on the Performance screen
  6. 6
    Get Downloads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Downloads
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Matomo integration with Databox Track Downloads from Matomo in Databox GET STARTED

General

  • Description
    The Downloads metric in Matomo measures the number of times files have been downloaded from your website, allowing you to better track user engagement with your downloadable content.
  • Category
    Website Analytics
  • Date Added
    2022-08-08

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

Questions? We've got answers.

  • What is a good number of downloads for an app?

    A good number of downloads for an app can vary depending on factors such as the app’s purpose, target market, competition, and the business’s marketing efforts.  

    In general, achieving tens of thousands to hundreds of thousands of downloads within the first few months of launch is considered a positive indicator of a successful app with potential for further growth.

  • What is the difference between active users and downloads?

    Active users and downloads are two distinct metrics used to measure the performance of an app.

    Downloads represent the total number of app installations, indicating user interest.

    Active users, on the other hand, are the individuals who actively engage with the app over a specific period, reflecting user retention and ongoing usage.

    While downloads show initial interest, active users demonstrate an app’s sustained popularity and success.

     

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