The Educational Downloads metric measures the total number of times an app in the Education category is downloaded by users on the App Store or Google Play.
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The Gifts by Country metric in AppFigures represents the number of app gifts sent and received within a specific country during a given time period, allowing for insights into regional app popularity and user behavior.
In-App Purchases Revenue is a metric that shows the total amount of money earned from transactions made within the app, such as digital items, subscriptions, and upgrades.
Net Revenue by Country is a metric that shows the total revenue earned from an app in different countries after all deductions (such as taxes) have been made. It helps app developers evaluate their performance in specific regions and plan their marketing strategies accordingly.
Grace Recovery is a measure of how quickly an app recovers from a decrease in ratings or an increase in uninstalls. It indicates the resilience of an app's user base.
The New Trial Grace by Country metric in AppFigures measures the number of users who continue to use a subscription after their free trial expires, broken down by country.
Ads Clicks measures the number of clicks on advertisements promoting your mobile app and driving traffic to its download page on app stores.
Ads Requests Filled is a metric that measures the number of times an ad was successfully displayed to a user after a request was made by the app or website. It indicates the effectiveness of ad serving and revenue opportunities for publishers.
Ad Campaign Clicks measures the total number of clicks generated by an advertising campaign. This metric helps to evaluate the effectiveness of the campaign and identify opportunities for optimization.