The New Followers metric refers to the number of individuals who have decided to follow an Instagram account over a specific time period. It can help assess audience growth and the effectiveness of content and marketing efforts.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track New Followers using Databox, follow these steps:
Instagram Business: impressions, new followers, new posts, following vs followers, activity overview
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
Use this organic social report to share insights into overviews of your Facebook, LinkedIn, and Instagram performance.
The daily value for the ‘New Followers’ metric is calculated as the difference between the values of the ‘Total Followers’ metric in two consecutive days in Databox. To calculate the number for 1 day, for example, the 15th of March, we will deduct the value for the ‘Total Followers’ on the 14th of March from the number for the 15th of March. If any of these two numbers are missing on consecutive days, the difference will not be calculated in Databox since the system cannot assume the values. Therefore, the overall value (so-called Big number) and the sum of individual (daily) values that are displayed on the line of the Line chart cannot be compared if there are gaps in the Line chart.
Those gaps can happen due to inactivity in the account, deleting the ‘New Followers’ Datablock in Databox, the Instagram Business Data Source being disconnected, or similar reasons.
More information on how the ‘New Followers’ metric is calculated in Databox is available here.
This is expected behavior. Meta API does not provide information for the metric ‘New Followers’, so the values for this metric are calculated by the Databox system using the values of the metric ‘Total Followers’. The daily values for the metric ‘New Followers’ are calculated as the difference between the values of the metric ‘Total Followers’ in two consecutive days. The number of Followers for an Instagram Business account may decrease from one day to the next – in such cases, the difference between two days shows a negative value for the metric ‘New Followers’. Information on how the values for metric ‘New Followers’ are calculated is available here. Information on how Databox calculates values for ‘New X’ metrics is available here.
This is expected behavior. Databox calculates the values for the metric ‘New Followers’ as the difference between values from the metric ‘Total Followers’ from two consecutive days when looking at the Line Chart or as a difference in values from ‘Total Followers’ between the first and last day in the selected Date Range interval. If the data for the first day of the selected interval is missing (the value for ‘New Followers’ cannot be calculated for Date Ranges that begin before the ‘New Followers’ metric was first used in Databox – as explained here), the Big Number cannot be calculated in Databox. If a narrower Date Range interval is selected, where the first and last day of the set interval have data available, the Big Number will be properly calculated and displayed on the Line Chart. Information on how Databox calculates the values for the ‘New Followers’ metric and why the Big Number might be missing above a graph is available here.
Followers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.
New Followers is the number of users who have started following a company's LinkedIn page within a designated time period. It reflects the growth of a company's audience on the platform.
The Profile Visits metric on Instagram refers to the number of times that users have visited your Instagram profile. It helps you understand how often people are curious about your business and want to learn more.
The Followers / Following Rate is a metric that measures the ratio of a user's followers to the number of accounts they follow. It can indicate the level of engagement and influence a user has on the platform.
The New Posts by Media Type metric measures the number of new posts created on Instagram by the type of media shared, such as photos, videos, carousels, or reels.
Profile Links Taps measures the number of times someone tapped on the links in your Instagram profile. It shows how engaging your profile is and if it drives traffic to your website or other platforms.
Total Story Profile Visits by Story metric on Instagram shows the total number of times people have visited your profile after viewing one of your stories. It helps measure the effectiveness of your story content in driving traffic to your profile.
Total Reel Views by Reel measures the number of views a specific Reel video has received on Instagram, with a minimum of 3 seconds per view. This metric provides insights into the popularity and engagement level of individual Reel posts, helping businesses assess audience interaction.