The New Followers metric refers to the number of individuals who have decided to follow an Instagram account over a specific time period. It can help assess audience growth and the effectiveness of content and marketing efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track New Followers using Databox, follow these steps:
Instagram dashboard template provides you with insights about your overall account health and performance and will help you to know more about your Instagram followers.
Use this organic social report to share insights into overviews of your Facebook, LinkedIn, and Instagram performance.
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
The daily value for the ‘New Followers’ metric is calculated as the difference between the values of the ‘Total Followers’ metric in two consecutive days in Databox. To calculate the number for 1 day, for example, the 15th of March, we will deduct the value for the ‘Total Followers’ on the 14th of March from the number for the 15th of March. If any of these two numbers are missing on consecutive days, the difference will not be calculated in Databox since the system cannot assume the values. Therefore, the overall value (so-called Big number) and the sum of individual (daily) values that are displayed on the line of the Line chart cannot be compared if there are gaps in the Line chart.
Those gaps can happen due to inactivity in the account, deleting the ‘New Followers’ Datablock in Databox, the Instagram Business Data Source being disconnected, or similar reasons.
More information on how the ‘New Followers’ metric is calculated in Databox is available here.
This is expected behavior. Meta API does not provide information for the metric ‘New Followers’, so the values for this metric are calculated by the Databox system using the values of the metric ‘Total Followers’. The daily values for the metric ‘New Followers’ are calculated as the difference between the values of the metric ‘Total Followers’ in two consecutive days. The number of Followers for an Instagram Business account may decrease from one day to the next – in such cases, the difference between two days shows a negative value for the metric ‘New Followers’. Information on how the values for metric ‘New Followers’ are calculated is available here. Information on how Databox calculates values for ‘New X’ metrics is available here.
This is expected behavior. Databox calculates the values for the metric ‘New Followers’ as the difference between values from the metric ‘Total Followers’ from two consecutive days when looking at the Line Chart or as a difference in values from ‘Total Followers’ between the first and last day in the selected Date Range interval. If the data for the first day of the selected interval is missing (the value for ‘New Followers’ cannot be calculated for Date Ranges that begin before the ‘New Followers’ metric was first used in Databox – as explained here), the Big Number cannot be calculated in Databox. If a narrower Date Range interval is selected, where the first and last day of the set interval have data available, the Big Number will be properly calculated and displayed on the Line Chart. Information on how Databox calculates the values for the ‘New Followers’ metric and why the Big Number might be missing above a graph is available here.
The Posts metric on Instagram refers to the total number of posts made on an Instagram profile, including photos, videos, and carousel posts. This metric can be helpful in measuring the level of activity and engagement on a profile over time.
The Posts by Media Type metric shows the distribution of your Instagram posts by category: whether it's photo, video, carousel or story.
Top Posts by Comments Count is a metric that reveals the Instagram posts with the highest number of comments. It helps businesses gauge the audience's engagement level with their content and identify popular topics or trends.
Email Clicks measures the number of times users click on a link or call-to-action within an email campaign sent by a business, indicating their interest and engagement with the content.