Google Universal Analytics Transactions per User by Channel

The Transactions per User by Channel metric in Google Analytics measures the average number of transactions completed by individual users segmented by different marketing channels, such as organic search, paid search, social media, and more.

With Databox you can track all your metrics from various data sources in one place.

Transactions per User by Channel 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Transactions per User by Channel"?
Transactions per User by Channel is a metric in Google Analytics that measures the average number of transactions completed on your website per user, segmented by different channels such as organic search, paid search, social media, email, and direct traffic. This metric helps to determine which channels are driving the most valuable traffic to your site in terms of actual purchases. This information can be used to optimize your marketing strategy and allocate budget towards the channels that are delivering the highest return on investment.
Example: Transactions per User by Channel can help identify which channels drive the most valuable customers for e-commerce businesses, allowing for targeted marketing efforts.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Transactions per User by Channel in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Transactions per User by Channel using Databox, follow these steps:

  1. 1
    Connect Google Universal Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Transactions per User by Channel on the Performance screen
  6. 6
    Get Transactions per User by Channel performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Transactions per User by Channel
Google Universal Analytics integration with Databox Track Transactions per User by Channel from Google Universal Analytics in Databox GET STARTED

Basics

  • Description
    The Transactions per User by Channel metric in Google Analytics measures the average number of transactions completed by individual users segmented by different marketing channels, such as organic search, paid search, social media, and more.
  • Category
    Website Analytics
  • Subcategory
    Transactions
  • Date Added
    2015-04-28
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsreporting.googleapis.com/v4/reports:batchGet

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