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The Transactions metric in Google Analytics tracks the number of completed purchases made on an e-commerce website, providing valuable insights into the website's revenue and conversion rates.

With Databox you can track all your metrics from various data sources in one place.

Transactions 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Transactions"?
The Transactions metric in Google Analytics represents the total number of completed purchases or financial transactions on a website or mobile app. This metric provides valuable insights into the revenue generated by a business and is often used to measure the success of e-commerce or online marketing campaigns. Transaction data can be further analyzed to determine which products or services are selling well, which traffic sources are driving the most sales, and how customer behavior impacts revenue.
Example: Example: Analyzing the revenue generated by a specific product category for a particular period, using Transactions metric.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Transactions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Transactions using Databox, follow these steps:

  1. 1
    Connect Google Universal Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Transactions on the Performance screen
  6. 6
    Get Transactions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Transactions
Google Universal Analytics integration with Databox Track Transactions from Google Universal Analytics in Databox GET STARTED

Google Universal Analytics Transactions included in Dashboard Templates 1

  • Live view

    Google Universal Analytics (Ecommerce overview)

    Google Analytics dashboard template which will give you insights about your Transactions and Revenue, conversion rates and more.

    Google Universal Analytics

Basics

  • Description
    The Transactions metric in Google Analytics tracks the number of completed purchases made on an e-commerce website, providing valuable insights into the website's revenue and conversion rates.
  • Category
    Website Analytics
  • Subcategory
    Transactions
  • Date Added
    2015-04-28
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsreporting.googleapis.com/v4/reports:batchGet

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