Google Universal Analytics Top Paid Keyword by Sessions

Top Paid Keyword by Sessions is a Google Analytics metric that shows the most popular keyword that is generating traffic to a website through paid search advertising. It measures the number of sessions, or visits, that are initiated by users clicking on an ad featuring a specific keyword.

With Databox you can track all your metrics from various data sources in one place.

Top Paid Keyword by Sessions 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Top Paid Keyword by Sessions"?
Top Paid Keyword by Sessions is a metric in Google Analytics that shows the top performing keywords in terms of the number of sessions they generate. It tracks the effectiveness of your paid search campaigns by identifying the keywords that drive the most traffic to your website through paid clicks. This data is essential in creating and optimizing your paid search strategy and budget. By analyzing this metric, you can identify high-performing keywords and allocate your budget to maximize your ROI.
Example: Identify which high-cost keywords are driving the most website traffic and optimize accordingly to maximize ROI. #GoogleAnalytics #PaidSearch #ROI

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Top Paid Keyword by Sessions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Top Paid Keyword by Sessions using Databox, follow these steps:

  1. 1
    Connect Google Universal Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Top Paid Keyword by Sessions on the Performance screen
  6. 6
    Get Top Paid Keyword by Sessions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Top Paid Keyword by Sessions
Google Universal Analytics integration with Databox Track Top Paid Keyword by Sessions from Google Universal Analytics in Databox GET STARTED

Google Universal Analytics Top Paid Keyword by Sessions included in Dashboard Templates 1

  • Live view

    Google Universal Analytics (Acquisition Snapshot)

    Google Analytics (Acquisition) dashboard template goes deeper into your Sources and reveals which marketing campaigns have been most productive.

    Google Universal Analytics

Basics

  • Description
    Top Paid Keyword by Sessions is a Google Analytics metric that shows the most popular keyword that is generating traffic to a website through paid search advertising. It measures the number of sessions, or visits, that are initiated by users clicking on an ad featuring a specific keyword.
  • Category
    Website Analytics
  • Subcategory
    Sessions
  • Date Added
    2015-04-28
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsreporting.googleapis.com/v4/reports:batchGet

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