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Google Analytics 4 Transactions per Purchaser by Session Default Channel Group

The Transactions per Purchaser by Session Default Channel Group metric measures the average number of transactions made by a single purchaser within a session, broken down by the channel group that drove the session.

With Databox you can track all your metrics from various data sources in one place.

Transactions per Purchaser by Session Default Channel Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Transactions per Purchaser by Session Default Channel Group"?
The Transactions per Purchaser by Session Default Channel Group metric in Google Analytics 4 measures the average number of transactions made by a purchaser within a single session, grouped by the default channel through which the session was acquired. This metric helps to evaluate the effectiveness of your channel acquisition strategies in generating repeat purchases among customers. Higher values suggest stronger customer loyalty, while lower values indicate potential issues in customer retention and engagement.
Example: In an online fashion store, we want to see how many customers who come in through social media channels actually make a purchase, compared to those who come in through paid search or direct website visits.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Transactions per Purchaser by Session Default Channel Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Transactions per Purchaser by Session Default Channel Group using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Transactions per Purchaser by Session Default Channel Group on the Performance screen
  6. 6
    Get Transactions per Purchaser by Session Default Channel Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Transactions per Purchaser by Session Default Channel Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Transactions per Purchaser by Session Default Channel Group from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Transactions per Purchaser by Session Default Channel Group metric measures the average number of transactions made by a single purchaser within a session, broken down by the channel group that drove the session.
  • Category
    Website Analytics
  • Subcategory
    Transactions
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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