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Google Analytics 4
Transactions per Purchaser by Session Default Channel Group
The Transactions per Purchaser by Session Default Channel Group metric measures the average number of transactions made by a single purchaser within a session, broken down by the channel group that drove the session.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Transactions per Purchaser by Session Default Channel Group"?
The Transactions per Purchaser by Session Default Channel Group metric in Google Analytics 4 measures the average number of transactions made by a purchaser within a single session, grouped by the default channel through which the session was acquired. This metric helps to evaluate the effectiveness of your channel acquisition strategies in generating repeat purchases among customers. Higher values suggest stronger customer loyalty, while lower values indicate potential issues in customer retention and engagement.
Example: In an online fashion store, we want to see how many customers who come in through social media channels actually make a purchase, compared to those who come in through paid search or direct website visits.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Transactions per Purchaser by Session Default Channel Group in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Transactions per Purchaser by Session Default Channel Group using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Transactions per Purchaser by Session Default Channel Group on the Performance screen
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6Get Transactions per Purchaser by Session Default Channel Group performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Transactions per Purchaser by Session Default Channel Group
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Track Transactions per Purchaser by Session Default Channel Group from Google Analytics 4 in Databox
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General
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DescriptionThe Transactions per Purchaser by Session Default Channel Group metric measures the average number of transactions made by a single purchaser within a session, broken down by the channel group that drove the session.
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CategoryWebsite Analytics
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SubcategoryTransactions
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Date Added2021-01-19
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to tomorrow.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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