ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Medium using Databox, follow these steps:
Engaged Sessions by Page Path and Query String measures the number of sessions where users engaged with a particular page on a website for a specified period of time, indicating strong interest or interest in the content.
Engagement Rate by Source measures the level of audience engagement on a specific website or source, indicating the effectiveness of different traffic sources in driving engaged users.
The Engagement Rate by Device Category metric shows the level of user engagement on your website or app, segmented by device type such as desktop, mobile, or tablet.
Event Count by Session Source/Medium is a metric that shows the number of user interactions or events within a session, grouped by the specific source and medium that brought the user to the website or app. It helps analyze the effectiveness of different marketing channels in driving user engagement.
The Event Value metric is a custom metric that can be assigned to events in Google Analytics 4. It allows you to assign a monetary value to specific user actions or events, giving you a more complete picture of the ROI of your marketing efforts.
The Sessions per User by Page Path metric shows the average number of sessions per unique user for each page on your website, helping you identify which pages are driving engagement and which may need optimization.
This metric tracks the number of unique users who accessed a website through a specific Google Ads keyword and had at least one session within a given time period.
The Session Key Event Rate by Session Campaign metric measures the rate of key events triggered within a session attributed to specific campaign sources.