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Google Analytics 4 ARPPU by Medium

ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.

With Databox you can track all your metrics from various data sources in one place.

ARPPU by Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "ARPPU by Medium"?
The ARPPU (Average Revenue per Paying User) by Medium metric in Google Analytics 4 measures the average revenue generated per user who made a purchase or transaction on your website or app, segmented by the medium or channel they came from (such as direct, organic search, paid search, social media, etc.). This metric helps you understand which marketing channels generate the most revenue per paying customer, so you can allocate your marketing budget more effectively and optimize your acquisition strategies.
Example: ARPPU by Medium can help an e-commerce company identify which marketing channels or mediums are driving the highest revenue per paying user, allowing them to allocate their advertising budget more effectively.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ARPPU by Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ARPPU by Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ARPPU by Medium on the Performance screen
  6. 6
    Get ARPPU by Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ARPPU by Medium
Goals

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track ARPPU by Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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