ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Medium using Databox, follow these steps:
The Items Purchased by Session Default Channel Group metric in Google Analytics 4 measures the number of items purchased by users based on their acquisition channel such as organic search, direct, referral, social, and paid search.
ARPPU by Country is a metric that calculates the average revenue per paying user for each country where the app or game is available. It helps to understand the revenue generation potential of various countries and identify the markets with strong monetization potential.
The Event Count per User by Session Source metric measures the average number of events triggered by each user, segmented by the source of the session. It helps to understand the engagement levels of users from different traffic sources.
The Event Value metric is a custom metric that can be assigned to events in Google Analytics 4. It allows you to assign a monetary value to specific user actions or events, giving you a more complete picture of the ROI of your marketing efforts.
The Events per Session by Session Medium metric in Google Analytics 4 measures the average number of events triggered during a user session, grouped by the medium through which the user came to the site (such as organic search, social media, or email). It helps you understand which acquisition channels are driving more user engagement and interaction with your website or app.
The Total Revenue by Page Title metric shows the total amount of revenue generated from a specific page title within a certain time period. This metric helps identify the most profitable pages on the website and optimize them for better revenue generation.
Total Users by Page Path is a metric in Google Analytics 4 that shows the total number of users who accessed a particular web page on your website during a specified time period.
Total Users by Landing Page + Query String is a GoogleAnalytics4 metric that shows the number of unique visitors who arrived on a website through a specific landing page within a specified time period.