ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Medium using Databox, follow these steps:
The Transactions metric in Google Analytics 4 tracks the number of successful purchases made on your website or app and allows you to measure the monetary value of those transactions. It gives you insights into your conversion rates, revenue, and e-commerce performance.
Item Revenue by Item name is a metric that shows the total revenue earned by each individual item sold, allowing businesses to assess the popularity and profitability of different products. This information can be used to determine which items to promote, which to discontinue, and which to adjust prices for.
The Conversions by Page Path metric in Google Analytics 4 shows the number of conversions that occurred on each specific page of a website during a selected time period. This data can help identify which pages are generating the most conversions and where optimization efforts should be focused.
Active Users by Device Category metric shows the number of users currently engaged with your website or app, categorized by the type of device they are using - desktop/laptop, tablet, or mobile devices.
The Average Purchase Revenue by Platform metric is a Google Analytics 4 metric that measures the average revenue generated by each purchase transaction on your website or app, broken down by the platform used by the customer to make the purchase.
The Event Count by Page Path metric measures the number of events triggered on specific pages of a website, allowing for analysis of user behavior and engagement on specific pages.
Sessions per User by Source is a metric that shows the average number of sessions per user for each traffic source. It can help you understand how engaged users are with your website or app and how effective each traffic source is at driving user behavior.
The Total Users by Event metric shows the unique number of users who triggered a specific event on your website or app within a selected time period.