ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Medium using Databox, follow these steps:
The Sessions by Session Source metric shows the number of sessions generated by different sources like direct traffic, organic search, referral, email, social media, paid search, etc., and helps in analyzing the effectiveness of various marketing channels in driving traffic to a website.
The Session Conversion Rate by Session Default Channel Group metric measures how often website sessions in different default channel groups lead to a conversion, such as a purchase or form submission.
The Engaged Sessions by Platform metric measures the number of sessions that had a high level of engagement, such as longer than average session duration or multiple pageviews, broken down by the platform used to access the website or app.
Conversions by Session Default Channel Group metric shows the number of completed goals divided by the total number of sessions, grouped by default channel grouping. It helps to understand which channels drive the most valuable traffic to the website.
The Active Users by Source metric provides insight into the number of unique users who interacted with your website or app, segmented by the source they originated from (like Google, Facebook, etc.) over a selected time period.
The Event Count by Page Path metric measures the number of events triggered on specific pages of a website, allowing for analysis of user behavior and engagement on specific pages.
The Views by Event metric in Google Analytics 4 shows the number of times a particular event (such as clicking on a button or playing a video) was triggered and resulted in a pageview or screenview. It helps understand how users interact with the website or app.
The User Engagement by Event metric in Google Analytics 4 measures the level of user interaction with specific events on your website or app, helping you understand their behavior and preferences.