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Google Analytics 4 ARPPU by Medium

ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.

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ARPPU by Medium 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "ARPPU by Medium"?
The ARPPU (Average Revenue per Paying User) by Medium metric in Google Analytics 4 measures the average revenue generated per user who made a purchase or transaction on your website or app, segmented by the medium or channel they came from (such as direct, organic search, paid search, social media, etc.). This metric helps you understand which marketing channels generate the most revenue per paying customer, so you can allocate your marketing budget more effectively and optimize your acquisition strategies.
Example: ARPPU by Medium can help an e-commerce company identify which marketing channels or mediums are driving the highest revenue per paying user, allowing them to allocate their advertising budget more effectively.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ARPPU by Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ARPPU by Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ARPPU by Medium on the Performance screen
  6. 6
    Get ARPPU by Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ARPPU by Medium
Goals

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Metric Digest

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track ARPPU by Medium from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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