ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Medium using Databox, follow these steps:
The Sessions by Session Source metric shows the number of sessions generated by different sources like direct traffic, organic search, referral, email, social media, paid search, etc., and helps in analyzing the effectiveness of various marketing channels in driving traffic to a website.
Item Revenue by Item name is a metric that shows the total revenue earned by each individual item sold, allowing businesses to assess the popularity and profitability of different products. This information can be used to determine which items to promote, which to discontinue, and which to adjust prices for.
Engaged Sessions by Session Medium measures the number of sessions on your website that had a specific level of engagement based on user behavior, filtered by the medium through which they arrived.
Engaged Sessions by Session Source/Medium measures the number of sessions in which users actively engage with a website's content based on the specific source or medium that brought them to the site.
Engagement Rate by Medium is a metric in GoogleAnalytics4 that measures the level of engagement users have with your website or app by different sources of traffic such as organic or paid search, social media, email, etc. It helps you understand which sources are driving the highest engagement and adjust your marketing efforts accordingly.
Engagement Rate by Session Campaign metric measures how effectively a campaign drives interaction on your site per session. It shows the level of user engagement with the content touched via that campaign.
The Event Count metric in Google Analytics 4 measures the total number of times a specific event has occurred on your website or app, giving you insight into user engagement and behavior.
The Views by Device Category metric shows how many times your website or app was viewed on different types of devices, such as desktop, mobile, and tablet. This helps you understand how your audience is accessing your content and optimize your website or app accordingly.