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Google Ads Impressions (Top %) by Keyword Id by Campaign by Keyword

This metric shows the percentage of times a keyword received the "top" ad placement on the search engine results page, divided by the total number of impressions for that keyword. It provides insight into how often a keyword appears at the top of the page, which can impact click-through rates and overall success of the campaign.

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Impressions (Top %) by Keyword Id by Campaign by Keyword 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions (Top %) by Keyword Id by Campaign by Keyword"?
The Impressions (Top %) by Keyword Id by Campaign by Keyword metric measures the percentage of times your ad appeared at the top of the search results page compared to all other ads that appeared. This data is broken down by keyword, campaign, and specific keyword ID. Understanding what keywords and campaigns are performing well in terms of top impressions can help you optimize your ad targeting and bidding strategies. It is important to note that this metric only includes impressions where ads appeared above the organic search results, and not on the side or bottom of the search results page.
Example: Campaign ABC had 50 keywords, but only 5 had Impressions (Top %) greater than 75%. By analyzing which keywords performed well, we were able to optimize the campaign for higher click-through rates.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions (Top %) by Keyword Id by Campaign by Keyword in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions (Top %) by Keyword Id by Campaign by Keyword using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions (Top %) by Keyword Id by Campaign by Keyword on the Performance screen
  6. 6
    Get Impressions (Top %) by Keyword Id by Campaign by Keyword performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions (Top %) by Keyword Id by Campaign by Keyword
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Google Ads integration with Databox Track Impressions (Top %) by Keyword Id by Campaign by Keyword from Google Ads in Databox GET STARTED

Basics

  • Description
    This metric shows the percentage of times a keyword received the "top" ad placement on the search engine results page, divided by the total number of impressions for that keyword. It provides insight into how often a keyword appears at the top of the page, which can impact click-through rates and overall success of the campaign.
  • Category
    Advertising
  • Date Added
    2016-06-03
  • Default Format
    Percentage
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search

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