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Google Ads Cost by Campaign by Ad Group

Cost by Campaign by Ad Group metric shows the total cost incurred for a specific ad group within a particular campaign. This metric helps to determine the performance and cost-effectiveness of each ad group within a campaign.

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Cost by Campaign by Ad Group 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Cost by Campaign by Ad Group"?
The Cost by Campaign by Ad Group metric shows the total cost of each ad group in a specific campaign. This metric can help you identify which ad groups are the most expensive to run and adjust your spending accordingly. It can also give insights into how much each ad group is contributing to the overall success of the campaign. By monitoring this metric, you can make informed decisions on budget allocation, bid adjustments, and targeting strategies to maximize your ROI.
Example: An e-commerce store wants to compare the performance of its two campaigns for the same product category. The Cost by Campaign by Ad Group metric helps to identify which ad group within each campaign is driving the most conversions at the lowest cost.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost by Campaign by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost by Campaign by Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost by Campaign by Ad Group on the Performance screen
  6. 6
    Get Cost by Campaign by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost by Campaign by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Ads integration with Databox Track Cost by Campaign by Ad Group from Google Ads in Databox GET STARTED

Basics

  • Description
    Cost by Campaign by Ad Group metric shows the total cost incurred for a specific ad group within a particular campaign. This metric helps to determine the performance and cost-effectiveness of each ad group within a campaign.
  • Category
    Advertising
  • Subcategory
    Cost
  • Date Added
    2016-06-03
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search

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