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Google Ads Impressions (Top %) by Campaign by Ad Group

The Impressions (Top %) by Campaign by Ad Group metric shows the percentage of times your ads appeared at the top of the search results page, compared to all other ads in the same ad group and campaign. It helps to evaluate how valuable is the ad position and the relevance of the targeted audience.

With Databox you can track all your metrics from various data sources in one place.

Impressions (Top %) by Campaign by Ad Group 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions (Top %) by Campaign by Ad Group"?
The Impressions (Top %) by Campaign by Ad Group metric in Google AdWords shows the percentage of times your ads were shown at the top of the page in relation to the total number of impressions received for each campaign and ad group. This metric can help you identify which campaigns and ad groups are performing well in terms of ad placement, as ads that appear at the top of the page are more likely to be seen and clicked on by users. You can use this information to optimize your campaigns and ad groups by adjusting bids or ad creatives to improve your placement on the search results page.
Example: Example: Based on the Impressions (Top %) by Campaign by Ad Group metric, I analyzed that Campaign A's Ad Group 1 had a higher percentage of top impressions than Ad Group 2, indicating that Ad Group 2 may need adjustments to improve its ad positioning.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions (Top %) by Campaign by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions (Top %) by Campaign by Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions (Top %) by Campaign by Ad Group on the Performance screen
  6. 6
    Get Impressions (Top %) by Campaign by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions (Top %) by Campaign by Ad Group
Goals

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google Ads integration with Databox Track Impressions (Top %) by Campaign by Ad Group from Google Ads in Databox GET STARTED

Basics

  • Description
    The Impressions (Top %) by Campaign by Ad Group metric shows the percentage of times your ads appeared at the top of the search results page, compared to all other ads in the same ad group and campaign. It helps to evaluate how valuable is the ad position and the relevance of the targeted audience.
  • Category
    Advertising
  • Date Added
    2016-06-03
  • Default Format
    Percentage
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search

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