The Impressions (Top %) by Campaign by Ad Group metric shows the percentage of times your ads appeared at the top of the search results page, compared to all other ads in the same ad group and campaign. It helps to evaluate how valuable is the ad position and the relevance of the targeted audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions (Top %) by Campaign by Ad Group using Databox, follow these steps:
This metric shows the number of times a particular keyword has triggered an ad to be shown (impressions) in a specific campaign, identified by its keyword ID.
This metric shows the number of conversions generated by each ad group within a campaign, allowing you to measure the effectiveness of your ad groups in driving desired actions on your website.
View-Through Conversions measure the number of potential customers who have seen your display ad but didn't immediately click on it, yet later converted on your website.
The View-Through Conversion by Campaign by Ad Group metric measures the number of times a user saw an ad, didn't click on it, but later converted on the website. It helps to assess the value of display ads in terms of generating conversions.
The View-Through Conversion by Keyword Id by Campaign by Keyword metric measures the number of times an ad was displayed and not clicked on, but the user later converted on the website. This metric is used to track the impact of display campaigns on the conversion of specific keywords within a campaign.
Cost is the amount of money you have spent on your Google AdWords campaign. It can be viewed as a total cost or broken down by ad, keyword, or other customizable factors.
Search Impression Share by Ad Group measures the percentage of impressions your ads received within an ad group compared to the total number of impressions your ads could have received. It helps identify opportunities for increasing your ad's visibility in search results.
The Interaction Rate by Keyword metric measures the percentage of times users interacted with your ad after searching for a specific keyword, helping to assess the relevance and effectiveness of your keywords.