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Google Ads View-Through Conversion by Campaign by Ad Group

The View-Through Conversion by Campaign by Ad Group metric measures the number of times a user saw an ad, didn't click on it, but later converted on the website. It helps to assess the value of display ads in terms of generating conversions.

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View-Through Conversion by Campaign by Ad Group 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "View-Through Conversion by Campaign by Ad Group"?
The View-Through Conversion by Campaign by Ad Group metric measures the number of conversions that occur when a user sees, but does not necessarily click on, a display ad and later completes a conversion action. This metric can help advertisers determine which campaigns and ad groups are generating the most view-through conversions, allowing them to optimize their advertising strategy for maximum effectiveness.
Example: A shoe company ran display ads targeting users interested in running shoes. The campaign had a VTC rate of 30% in the "running shoes" ad group, indicating that 30% of users who saw the ad later converted on the website without clicking on the ad.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track View-Through Conversion by Campaign by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track View-Through Conversion by Campaign by Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put View-Through Conversion by Campaign by Ad Group on the Performance screen
  6. 6
    Get View-Through Conversion by Campaign by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of View-Through Conversion by Campaign by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Ads integration with Databox Track View-Through Conversion by Campaign by Ad Group from Google Ads in Databox GET STARTED

Basics

  • Description
    The View-Through Conversion by Campaign by Ad Group metric measures the number of times a user saw an ad, didn't click on it, but later converted on the website. It helps to assess the value of display ads in terms of generating conversions.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2016-06-03
  • Default Format
    0.00
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search

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