Purchases by Campaign is a metric that shows the number of times people purchased after clicking or viewing an ad in a specific campaign. It helps measure the effectiveness of the campaign in generating sales and determining its ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Purchases by Campaign using Databox, follow these steps:
This databoard helps you measure your Facebook Ad campaigns in terms of purchases & the resulting revenue impacts. You're also able to review the conversion path for your campaigns.
With this databoard, you can get a live overview of your Facebook Advertising campaigns. Track purchases and leads while getting a clean overview of generic metric across the entire account.
Amount spent is a Facebook Ads metric that tracks the total amount of money spent on an ad campaign, ad set or ad during a specified time period. This includes the cost of impressions, clicks, and any other actions taken by users on the ad.
CPP by Ad Set represents the (estimated) average cost to reach 1,000 people split up by Ad Sets.
Post Reactions by Ad is a metric that tells you the number of reactions on your ads, such as likes, loves, and wows. It helps you measure the engagement level and audience sentiment towards your ads.
Page Likes by Ad Set is a metric in Facebook Ads Manager that measures the number of new page likes gained through each ad set. This metric helps to gauge the effectiveness of ad sets in driving page likes and building brand awareness.
The Post Shares by Campaign metric measures the total number of times a specific post has been shared across different Facebook advertising campaigns. This metric helps advertisers understand how often their content is being shared and how viral their ad campaigns are becoming.
The Leads by Ad Set metric shows the number of leads generated by each ad set in a Facebook Ads campaign. It helps identify which ad sets are most effective in driving lead generation.
Purchase ROAS by Ad Set metric shows the revenue generated from purchases divided by the cost of the ad set. It measures the effectiveness of ad sets in driving profitable sales and helps optimize campaigns for maximum return on ad spend.
The cost per app install ad metric refers to the cost incurred by an advertiser to acquire one app installation through Facebook advertising.