Purchases by Campaign is a metric that shows the number of times people purchased after clicking or viewing an ad in a specific campaign. It helps measure the effectiveness of the campaign in generating sales and determining its ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Purchases by Campaign using Databox, follow these steps:
With this databoard, you can get a live overview of your Facebook Advertising campaigns. Track purchases and leads while getting a clean overview of generic metric across the entire account.
This databoard helps you measure your Facebook Ad campaigns in terms of purchases & the resulting revenue impacts. You're also able to review the conversion path for your campaigns.
Impressions by Ad Set metric tracks the number of times the ads in a particular ad set are displayed to Facebook users. This metric is used to measure the reach and frequency of ad campaigns.
Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
Amount Spent by Campaign indicates the total cost incurred by a specific Facebook ad campaign over a given time period. It shows the amount of money spent on ads, including ad creation, placement, and delivery costs.
The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.
CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.
The Purchases Conversion Value by Campaign metric measures the total value of purchases made by users who clicked on an ad within a specific campaign. It helps evaluate the return on investment (ROI) of a campaign and determine the effectiveness of different ads.
Purchases Conversion Value by Ad metric measures the value of purchases made by people who have clicked or viewed an ad on Facebook, allowing advertisers to track their return on investment (ROI) and optimize their ad campaigns effectively.
The Adds to Cart by Campaign metric tracks the number of times users added items to their cart after clicking on a particular campaign ad. It helps measure the effectiveness of a campaign in driving potential customers towards making a purchase.