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Facebook Ads Purchases by Campaign

Purchases by Campaign is a metric that shows the number of times people purchased after clicking or viewing an ad in a specific campaign. It helps measure the effectiveness of the campaign in generating sales and determining its ROI.

With Databox you can track all your metrics from various data sources in one place.

Purchases by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Purchases by Campaign"?
The Purchases by Campaign is a metric that measures the number of completed purchases from people who clicked on a specific Facebook Ads campaign. It tells how many people saw the ad and took an action to complete a purchase. This metric helps advertisers to analyze the performance of their ads and campaigns, identify the most effective ones, and optimize advertising budgets accordingly. By measuring Purchases by Campaign, advertisers can enhance their targeting and optimize their messaging to increase conversions, and generate higher returns on investment.
Example: Purchases by Campaign metric can help determine the effectiveness of a specific ad campaign in generating sales for an e-commerce company selling clothing.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Purchases by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchases by Campaign using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchases by Campaign on the Performance screen
  6. 6
    Get Purchases by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchases by Campaign
Facebook Ads integration with Databox Track Purchases by Campaign from Facebook Ads in Databox GET STARTED

Facebook Ads Purchases by Campaign included in Dashboard Templates 2

  • Live view

    Facebook Ads Purchase & Leads Breakdown

    With this databoard, you can get a live overview of your Facebook Advertising campaigns. Track purchases and leads while getting a clean overview of generic metric across the entire account.

    Facebook Ads
  • Live view

    Facebook Ads Campaign for Ecommerce

    This databoard helps you measure your Facebook Ad campaigns in terms of purchases & the resulting revenue impacts. You're also able to review the conversion path for your campaigns.

    Facebook Ads

Basics

  • Description
    Purchases by Campaign is a metric that shows the number of times people purchased after clicking or viewing an ad in a specific campaign. It helps measure the effectiveness of the campaign in generating sales and determining its ROI.
  • Category
    Advertising
  • Subcategory
    Purchases
  • Date Added
    2017-06-12
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{adAccountId}/insights

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