Purchases by Campaign is a metric that shows the number of times people purchased after clicking or viewing an ad in a specific campaign. It helps measure the effectiveness of the campaign in generating sales and determining its ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Purchases by Campaign using Databox, follow these steps:
This databoard helps you measure your Facebook Ad campaigns in terms of purchases & the resulting revenue impacts. You're also able to review the conversion path for your campaigns.
With this databoard, you can get a live overview of your Facebook Advertising campaigns. Track purchases and leads while getting a clean overview of generic metric across the entire account.
Reach by Ad is a Facebook Ads metric that represents the number of people who saw an ad at least once, regardless of whether or not they engaged with it.
Amount Spent by Campaign indicates the total cost incurred by a specific Facebook ad campaign over a given time period. It shows the amount of money spent on ads, including ad creation, placement, and delivery costs.
Frequency by Ad metric shows the average number of times an individual has seen a particular ad over a given period, helping to avoid ad fatigue.
Post Comments by Ad metric measures the number of comments generated on a particular post where an ad was placed. This metric helps in evaluating the engagement level and the performance of the ad campaign.
The Leads by Ad Set metric shows the number of leads generated by each ad set in a Facebook Ads campaign. It helps identify which ad sets are most effective in driving lead generation.
Purchase ROAS by Campaign is a metric that measures the effectiveness of a Facebook Ads campaign in driving sales revenue. It is calculated by dividing the total revenue generated from purchases by the cost of the advertising campaign.
Purchases by Ad is a Facebook Ads metric that counts the total number of purchases made by users who viewed or clicked on your ads and completed a purchase on your website or app.
The Ads to Cart Conversion Value by Ad metric measures the total value of products added to the cart by people who clicked on your ads, helping you track the effectiveness of your ad campaigns in driving sales and revenue.