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Facebook Ads Frequency by Ad Set

Frequency by Ad Set is a metric that measures how often a single person sees an ad within a set time frame. It helps prevent ad fatigue and determines if the target audience is too narrow.

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Frequency by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Frequency by Ad Set"?
The Frequency by Ad Set metric represents the average number of times an ad in the ad set is shown to the same unique audience member. It helps to indicate how often your target audience is exposed to a specific ad set. A high frequency could lead to ad fatigue, which reduces engagement and may increase costs, while a low frequency may result in lower overall ad exposure. It's essential to monitor frequency metrics to ensure your ads remain effective and relevant to your audience, and adjust as necessary to optimize performance.
Example: A Frequency by Ad Set of 4.5 means that each person has seen the ad on average 4.5 times. This can indicate whether the ad set is reaching the same audience repeatedly, potentially leading to ad fatigue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Frequency by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Frequency by Ad Set using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Frequency by Ad Set on the Performance screen
  6. 6
    Get Frequency by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Frequency by Ad Set
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Facebook Ads integration with Databox Track Frequency by Ad Set from Facebook Ads in Databox GET STARTED

General

  • Description
    Frequency by Ad Set is a metric that measures how often a single person sees an ad within a set time frame. It helps prevent ad fatigue and determines if the target audience is too narrow.
  • Category
    Advertising
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Minimum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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