The Net Sales by Sales Channel metric measures the total amount of revenue generated from each sales channel after accounting for refunds, discounts, and cancellations.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Net Sales by Sales Channel using Databox, follow these steps:
Gross Sales is the total revenue generated by an event before deducting any fees, taxes, or expenses. It reflects the full price paid by attendees for tickets, merchandise, and other items sold through the Eventbrite platform.
The Gross Sales by Sales Channel metric displays the total revenue generated through different sales channels such as online ticket sales, box office, etc. It helps to track the effectiveness of each sales channel and make informed decisions to maximize revenue.
The Gross Sales by Platform metric shows the total revenue generated from ticket sales across all platforms (website, mobile app, etc.) used by Eventbrite for a given time period.
The Fees by Sales Channel metric refers to the amount of fees charged to an event organizer based on the sales channel used to sell tickets on Eventbrite, like the Eventbrite website or app or a third-party website.
Fees by Platform is a metric that shows the distribution of fees paid by event organizers to Eventbrite and payment processing providers for ticket sales on the platform.
Net Sales by Ticket is a financial metric that calculates the total revenue generated by ticket sales, minus any applicable taxes or fees.
The "Quantity Sold by Platform (Detailed)" metric provides a detailed breakdown of how many tickets or registrations were sold on each individual platform (e.g. Eventbrite, Facebook, etc.) that an event organizer has utilized to promote and sell tickets for their event.
The Page Views metric refers to the number of times a particular page on your event website has been viewed by visitors. It provides insight into the popularity and engagement of different pages on your site.