Gross Sales is the total revenue generated by an event before deducting any fees, taxes, or expenses. It reflects the full price paid by attendees for tickets, merchandise, and other items sold through the Eventbrite platform.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Gross Sales using Databox, follow these steps:
This dashboard allows you to track all the common KPIs of events from Eventbrite.
The Gross Sales by Sales Channel metric displays the total revenue generated through different sales channels such as online ticket sales, box office, etc. It helps to track the effectiveness of each sales channel and make informed decisions to maximize revenue.
The Gross Sales by Affiliate Link Name metric shows the total amount of sales generated through each specific affiliate link used to promote an Eventbrite event.
The Fees by Sales Channel metric refers to the amount of fees charged to an event organizer based on the sales channel used to sell tickets on Eventbrite, like the Eventbrite website or app or a third-party website.
The Fees by Platform metric shows the breakdown of fees charged by Eventbrite and any associated payment processors for ticket sales on different platforms, such as web or mobile. It helps organizers understand the costs associated with selling tickets on different channels and optimize their pricing strategy accordingly.
Net Sales is the total revenue generated by an event, product or service after deducting any discounts, promotions or refunds.
The "Quantity Sold by Platform (Detailed)" metric provides a detailed breakdown of how many tickets or registrations were sold on each individual platform (e.g. Eventbrite, Facebook, etc.) that an event organizer has utilized to promote and sell tickets for their event.
The Quantity Sold by Ticket metric shows the total number of tickets sold for a specific event or ticket type. It is a measure of how many people are attending the event or purchasing a certain ticket type.
The Page Views metric refers to the number of times a particular page on your event website has been viewed by visitors. It provides insight into the popularity and engagement of different pages on your site.