Gross Sales is the total revenue generated by an event before deducting any fees, taxes, or expenses. It reflects the full price paid by attendees for tickets, merchandise, and other items sold through the Eventbrite platform.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Gross Sales using Databox, follow these steps:
This dashboard allows you to track all the common KPIs of events from Eventbrite.
The Gross Sales by Platform (Detailed) metric shows the total amount of revenue generated through each platform or channel, such as desktop, mobile, or app, providing a detailed breakdown of how attendees engage with the event.
The Fees metric refers to the charges applied by Eventbrite to the total ticket price. These fees can include taxes, payment processing, and service charges, among others.
The Fees by Sales Channel metric refers to the amount of fees charged to an event organizer based on the sales channel used to sell tickets on Eventbrite, like the Eventbrite website or app or a third-party website.
Net Sales by Platform is a metric that displays the total amount of revenue generated by each platform where an event is hosted, after factoring in refunds, processing fees, and other fees.
Net Sales by Platform (Detailed) is a metric that shows the total revenue generated from sales on each different platform, such as desktop, mobile or tablet, and can help identify which platforms are most effective for driving sales.
The Attendees by City metric shows how many attendees are from each city, providing insights on where the event is drawing the most interest and allowing organizers to adjust marketing and outreach efforts accordingly.
The Orders by City metric shows the total number of ticket orders placed by attendees in each city where the event is being held, providing insights on the geographical distribution of event attendees and helps event organizers with targeted marketing efforts.
The Page Views metric refers to the number of times a particular page on your event website has been viewed by visitors. It provides insight into the popularity and engagement of different pages on your site.