The Reactivations metric in AppFigures measures the number of users who have re-engaged with a mobile app after an extended period of inactivity or uninstallation.
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Used to show a simple Metric or to draw attention to one key number.
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The Promo Codes Used by Country metric in AppFigures provides an overview of the number of promotional codes used in different countries for a specific app. This data can be helpful for evaluating the effectiveness of promotional campaigns across different regions and adjusting marketing strategies accordingly.
App Sales by Country is a metric that shows the revenue generated by an app in different countries around the world, allowing developers to better understand their app's global performance and identify geographic trends.
Total Gross Revenue is a metric that measures the total revenue generated by an app from all sources, including in-app purchases, subscriptions, and paid downloads, before deducting any fees or commissions.
The All Active Subscriptions metric measures the total number of active subscriptions for an app or publisher across all platforms and subscription types.
The Paying Subscriptions by Country metric displays the number of paying subscribers to an app broken down by their country of origin.
Gross MRR is the total amount of monthly recurring revenue earned by an app or service before accounting for any discounts, refunds, or cancellations.
The First Year Subscribers metric refers to the total number of paying customers who have subscribed to a service or app for the first time and have been active for at least one year.
The Ads Impressions by Country metric in AppFigures provides insights into the number of times an ad has been displayed to users in different countries. This helps advertisers understand where their campaigns are gaining traction and where they may need to make adjustments to better reach their target audience.