The First Year Subscribers by Country metric in AppFigures measures the number of subscribers who have been subscribed to a particular app for the first time within the first year of its launch in each country.
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Used to show comparisons between values.
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Gross Education Revenue is a financial metric that represents the total revenue generated by an educational institution from all sources such as tuition fees, grants, donations, and other income sources in a specific period.
In-App Purchases Revenue by Country metric measures how much revenue is generated from in-app purchases in each country where the app is available.
This metric shows the total revenue earned by an app, broken down by country of sale. It helps app developers understand which countries contribute the most to their app's revenue.
Reactivations by Country measures the number of users who have reinstalled or reactivated an app in a specific country. It helps track the effectiveness of marketing efforts aimed at bringing back lapsed users and identifies regions where these efforts have been successful.
Active Grace is a metric in AppFigures that represents the number of distinct active users over the last 30 days who have not yet paid for the app.
The Ads CTR (Click-Through Rate) metric measures the percentage of ad clicks compared to the number of ad views. It indicates the effectiveness of an ad at generating clicks and driving traffic to a website or app.
Ad Campaign Installs are the number of app installs resulting from specific advertising campaigns on various platforms, such as social media or search engines.
Estimated Revenue is a metric in AppFigures that projects the revenue that an app has earned based on its performance data and pricing model.