Gross in-app purchases revenue is the total amount of revenue generated from purchases made within an app, before deducting any fees or commissions.
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Gross Revenue Refunds is the total amount of money refunded for app purchases within a given time period, including taxes and fees.
The Gross Revenue Refunds by Country metric in AppFigures calculates the total amount of revenue refunded by country, providing insight into refund trends and potential issues with app performance or customer satisfaction.
Gross App Sales Revenue is the total amount of money made by an app through all sales channels before any fees or expenses are deducted.
The Revenue Refunds metric tracks the total amount of revenue refunded by app stores to users who have requested a refund for an app or in-app purchase.
The Gross Revenue Subscriptions metric shows the total amount of revenue generated from subscriptions before any deductions or fees.
Non First Year Subscribers refers to the number of subscribers who have been subscribed to a particular product or service for longer than one year, excluding those who subscribed within the first year of the product/service launch.
The New Trial Grace by Country metric in AppFigures measures the number of users who continue to use a subscription after their free trial expires, broken down by country.
Ads ECPM by Country is a metric that shows the revenue earned per thousand ad impressions in different countries. It helps app developers understand which countries are generating higher ad revenue and optimize their ad strategies accordingly.