Gross in-app purchases revenue is the total amount of revenue generated from purchases made within an app, before deducting any fees or commissions.
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Used to show a simple Metric or to draw attention to one key number.
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To track Gross In-App Purchases Revenue using Databox, follow these steps:
The Downloads metric measures the total number of times an app has been downloaded from the app store to a user's device.
The Paying Subscriptions by Country metric displays the number of paying subscribers to an app broken down by their country of origin.
Gross MRR is the total amount of monthly recurring revenue earned by an app or service before accounting for any discounts, refunds, or cancellations.
Activations represent the total number of times an app has been installed and opened for the first time on a device. It helps to track the app's user acquisition and adoption rate over time.
Non First Year Subscribers refers to the number of subscribers who have been subscribed to a particular product or service for longer than one year, excluding those who subscribed within the first year of the product/service launch.
Active Grace by Country measures the percentage of active paying customers relative to total app installs for a specific country, indicating the app's monetization effectiveness.
New Grace is a retention metric that measures the percentage of customers who have returned to an app after a period of time, such as 30 or 60 days, and made a new purchase or performed a new action.
The New Trial Grace by Country metric in AppFigures measures the number of users who continue to use a subscription after their free trial expires, broken down by country.