Estimated Revenue is a metric in AppFigures that projects the revenue that an app has earned based on its performance data and pricing model.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Estimated Revenue using Databox, follow these steps:
Estimated Revenue metric is available only with Appfigures Grow and Explore paid plans.
When first used in Databox, the Estimated Revenue Metric does not have historical data available. Databox only pulls in the total current value, but the historical data will accumulate for the Estimated Revenue Metric over time. The same is true for the Appfigures metric Estimated Downloads.
The Gross Refunds metric in AppFigures represents the total amount of money refunded by all customers within a specified time frame for an app or game.
The All Active Subscriptions metric measures the total number of active subscriptions for an app or publisher across all platforms and subscription types.
The Cancelled Subscriptions by Country metric provides insights into the number of cancelled subscriptions based on the country of origin in a given time frame.
New Grace is a retention metric that measures the percentage of customers who have returned to an app after a period of time, such as 30 or 60 days, and made a new purchase or performed a new action.
The Grace Expired Off by Country metric shows the number of app subscriptions that have lapsed due to non-payment ("grace expired") by country.
New Trial Grace is a metric that measures the number of days between when a user first activates a trial and when they are billed, indicating the effectiveness of trial length and conversion.
Ad Campaign CPA (Cost Per Acquisition) represents the cost incurred for each successful app install or action attributed to a specific advertising campaign. It helps measure ad effectiveness and optimize campaign budget allocation.
The Estimated Revenue by Country metric shows the amount of income generated by an app in each specific country over a selected period of time.