Estimated Payment Revenue is the amount of money an app developer will receive from app store sales after Apple or Google takes their commission.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Estimated Payment Revenue using Databox, follow these steps:
The Gifts metric in AppFigures tracks the number of app downloads that were gifted to someone, either through the App Store or through promo codes distributed by the developer.
The Gift Redeemed metric in AppFigures tracks the number of times a gift or promo code has been redeemed by users in your app or in-app purchase.
Gross App Sales Revenue is the total amount of money made by an app through all sales channels before any fees or expenses are deducted.
The Revenue Refunds metric tracks the total amount of revenue refunded by app stores to users who have requested a refund for an app or in-app purchase.
Transitions metric in AppFigures shows how many times your app was installed by users who previously had a different app version installed on their device, indicating how well your app's updates are being received and adopted.
Ads Revenue is a metric that measures the total amount of revenue generated from advertising within an app. It includes revenue generated from in-app ads, sponsored content, and other forms of advertising.
Ads ECPM (Effective Cost per Mille) is a metric that measures the revenue generated by every 1000 ad impressions. It helps app developers to understand the effectiveness of their ad monetization strategy and to optimize their ad placements.
Ad Campaign CPC (Cost per Click) is the average amount of money spent per click on an ad, calculated by dividing the total cost of the campaign by the number of clicks generated. It helps measure ad efficiency and inform future budgeting decisions.