Clicks by Ad Unit is a metric in Google AdSense that measures the number of times users have clicked on an ad unit, which is a container that holds one or more ads. It helps publishers understand which ad units are receiving the most engagement and can inform optimization strategies.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Clicks by Ad Unit using Databox, follow these steps:
Page Views CTR (Click-Through Rate) is the ratio of the number of clicks on your ads to the number of page views on your website, calculated as a percentage. It indicates the effectiveness of your ad placements and design in generating clicks from your audience.
Impressions by Network is a metric in Google AdSense that shows the number of times ads were displayed to users on a specific network, such as the Display Network or AdSense for Search. It is a measure of ad exposure and can help publishers understand which networks are generating the most ad views.
Impressions RPM by Ad Unit is the estimated revenue a publisher can earn for every 1000 ad impressions served on a particular ad unit. Its calculated by dividing estimated earnings by the number of impressions, then multiplying by 1000.
The Ad Requests by Ad Unit metric in Google AdSense measures the total number of ad requests received by each individual ad unit on your website, providing insight into the performance of your ad inventory.
Ad Requests RPM measures the revenue generated per thousand ad requests. It is calculated by dividing estimated earnings by the number of ad requests, multiplied by 1000.
The Ad Requests RPM by Ad Network metric is a calculation of the revenue earned per thousand ad requests for each ad network used on a website. It helps publishers optimize their ad placement and network selection to maximize revenue.
Ad impressions is a metric used in online advertising that tracks the number of times an ad is displayed on a webpage, app or other digital platform. It does not measure clicks or engagement, only the potential exposure an ad has to viewers.
Ad Impressions by Channel measures the number of times ads were displayed on different channels like websites, videos, and apps, providing insights into ad performance and audience engagement.