SEO Overview | Databox KPI Dashboard

Uses one-click integrations:

Google Search Console
SEMrush
Google Universal Analytics
Moz

If you don’t use Google Search Console, SEMrush, Google Universal Analytics or Moz, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this SEO Overview Dashboard template

Connect Google Analytics, Google Search Console, Semrush, and Moz and learn:

What is my website’s spam score? Measure the quality of your website by how many spam flags it has. The spam score of a website is graded between 0 and 17 and it reveals how spammy or trustworthy your website is. It is important to closely monitor your site’s spam score so as to avoid being penalized or banned by Google.
How many websites are linking to my website? See how many unique root domains are linking to your domain or page. This metric says a lot about your link building strategy and can determine your overall domain authority and volume of organic traffic you generate.
Are we generating high authority backlinks? Measure the value of dofollow backlinks coming to your website (internal and external backlinks). See how much authority is being passed to your website over time as a result of high authority websites linking to it.
What’s the domain authority of my website? See how well your website is doing in search engine result pages in the current month. The higher your domain authority the more likely you are to rank higher in search engines. If your domain authority is low, you could be losing out on opportunities to compete for competitive keywords, thus resulting in huge losses in traffic and ranking.
Which keywords rank the best in search results? See how your website’s keyword rankings are distributed in Google search results at any period of time. Track how certain keywords gain or lose traffic in SERPs. Is this a result of some changes you made? Follow up with a plan to make improvements.
Is my website SEO friendly? Identify all issues that are negatively impacting your website’s search engine performance such as broken links, redirects, blocked webpages, and so on. Evaluate the health of your website by how severe these issues are and its impact on your traffic and conversions and make a plan for improvements.
What’s our average search position? Track your average search ranking position in Google and use this information to make necessary adjustments to your overall SEO strategy. Is your average position rising? Declining? Measure progress over time to get a better understanding.
Which search queries generate the most clicks back to my website? See which search queries result in the most clicks back to your website. Use this information to better understand the intent of your audience and make adjustments to your content and SEO strategies based on what you learn.
What’s our click-through rate (CTR) in search engines? Track your overall click-through rate from your search engines listings. Use this information to make improvements to your content, page titles, meta descriptions, etc., in order to improve the overall engagement with your search engine listings.

What other campaign metrics can you track and visualize with Google Analytics?

Website traffic and conversions
Traffic and lead demographics
Social media engagement
Paid advertising
Landing page performance
Campaign performance using custom events

There are many, many different metrics and metric combinations you can track using these integrations. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways.

Read more about Databox’s Google Analytics integration.

What else can you track and visualize with our integration with Google Search Console?

Impressions, clicks, and click through rate (CTR) by page, search query, and more
Impressions, clicks, and CTR by country, device, and search type
Average search position
Positions by pages and queries
Number of queries on position, and more

There are many, many different metrics and metric combinations you can track using Google Search Console. And in Databox, you can quickly visualize 100s of Google Search Console metrics in a variety of different ways, alongside all the important metrics from other data sources you’re using.

Read more about Databox’s Google Search Console integration.

What other campaign metrics can you track and visualize with Moz?

Domain authority
Page authority
Inbound links
Top linking domains
MozRank
Competitor intelligence, and more

There are many different metrics and metric combinations you can track using these integrations. And in Databox, you can quickly visualize dozens of Moz metrics in a variety of different ways.

Read more about Databox’s Moz Integration.

Clicks
Clicks metric in Google Search Console refers to the number of times users clicked on your website's organic search result when it appeared in search results.
Clicks by Queries
The Clicks by Queries metric in Google Search Console shows the number of clicks your website receives for a specific search query over a selected time period. This metric helps you understand which queries are driving traffic to your site.
CTR
CTR, or click-through rate, is the ratio of clicks to impressions of a webpage or ad, expressed as a percentage. It measures the effectiveness of a website or ad in getting clicks from potential users.

Broken Pages
The Broken Pages metric is a SEMrush tool that identifies website pages with broken links or errors that negatively affect user experience and SEO optimization.
Pages with Issues
The Pages with Issues metric in SEMrush identifies web pages with detected issues that may negatively impact SEO performance, such as broken links, missing meta tags, and duplicate content.
Keywords in TOP 10
The Keywords in TOP 10 metric shows the number of organic search keywords for which a domain or URL ranks in the top 10 search results on Google. This helps to assess the search engine visibility and ranking performance of a website.
Keywords in TOP 100
Keywords in Top 100 is a SEMrush metric that shows the number of keywords for which a domain or URL ranks in the top 100 search engine results pages (SERPs). It helps to evaluate the domain's or URL's visibility and track SEO performance.
Relative Visibility
Relative Visibility is a SEMrush metric that measures a website's visibility compared to its competitors in the same market, based on organic search results and the keywords they rank for.

Organic Sessions
Organic Goal Completions

Subdomain Spam Score
Subdomain Spam Score is a metric that measures the likelihood of a subdomain being penalized or banned by search engines due to spammy or manipulative practices. It ranges from 0 to 17, with a higher score indicating a higher risk of penalties.
Domain Authority
Domain Authority is a search engine ranking score developed by MOZ that predicts a website's ability to rank on search engine result pages (SERPs) based on various factors such as link equity, content quality, and website popularity, on a scale of 1 to 100.
Top Inbound Links by Domain Authority
The Top Inbound Links by Domain Authority metric displays a list of websites that link to a particular domain, ranked by the authority of the linking domain. This metric helps identify the most valuable inbound links that can positively impact a website's search engine rankings.
External Inbound Links
The External Inbound Links metric refers to the number of links pointing to a website from other sites on the internet, which can impact search engine rankings and website authority.
Linking Root Domains
Linking Root Domains is a metric that measures the number of unique root domains linking to a website, indicating the site's authority and the breadth of its backlink profile.
External Equity Links
External Equity Links is a Moz metric that measures the quantity and quality of external backlinks pointing to a website, indicating its authority and relevance to search engines.
URL MozTrust
MozTrust is a metric that measures the trustworthiness of a website based on the quality of external links pointing to it and the credibility of those linking domains.