SEO Overview | Databox KPI Dashboard

Uses one-click integrations:

Google Search Console
SEMrush
Google Universal Analytics
Moz

If you don’t use Google Search Console, SEMrush, Google Universal Analytics or Moz, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this SEO Overview Dashboard template

Connect Google Analytics, Google Search Console, Semrush, and Moz and learn:

What is my website’s spam score? Measure the quality of your website by how many spam flags it has. The spam score of a website is graded between 0 and 17 and it reveals how spammy or trustworthy your website is. It is important to closely monitor your site’s spam score so as to avoid being penalized or banned by Google.
How many websites are linking to my website? See how many unique root domains are linking to your domain or page. This metric says a lot about your link building strategy and can determine your overall domain authority and volume of organic traffic you generate.
Are we generating high authority backlinks? Measure the value of dofollow backlinks coming to your website (internal and external backlinks). See how much authority is being passed to your website over time as a result of high authority websites linking to it.
What’s the domain authority of my website? See how well your website is doing in search engine result pages in the current month. The higher your domain authority the more likely you are to rank higher in search engines. If your domain authority is low, you could be losing out on opportunities to compete for competitive keywords, thus resulting in huge losses in traffic and ranking.
Which keywords rank the best in search results? See how your website’s keyword rankings are distributed in Google search results at any period of time. Track how certain keywords gain or lose traffic in SERPs. Is this a result of some changes you made? Follow up with a plan to make improvements.
Is my website SEO friendly? Identify all issues that are negatively impacting your website’s search engine performance such as broken links, redirects, blocked webpages, and so on. Evaluate the health of your website by how severe these issues are and its impact on your traffic and conversions and make a plan for improvements.
What’s our average search position? Track your average search ranking position in Google and use this information to make necessary adjustments to your overall SEO strategy. Is your average position rising? Declining? Measure progress over time to get a better understanding.
Which search queries generate the most clicks back to my website? See which search queries result in the most clicks back to your website. Use this information to better understand the intent of your audience and make adjustments to your content and SEO strategies based on what you learn.
What’s our click-through rate (CTR) in search engines? Track your overall click-through rate from your search engines listings. Use this information to make improvements to your content, page titles, meta descriptions, etc., in order to improve the overall engagement with your search engine listings.

What other campaign metrics can you track and visualize with Google Analytics?

Website traffic and conversions
Traffic and lead demographics
Social media engagement
Paid advertising
Landing page performance
Campaign performance using custom events

There are many, many different metrics and metric combinations you can track using these integrations. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways.

Read more about Databox’s Google Analytics integration.

What else can you track and visualize with our integration with Google Search Console?

Impressions, clicks, and click through rate (CTR) by page, search query, and more
Impressions, clicks, and CTR by country, device, and search type
Average search position
Positions by pages and queries
Number of queries on position, and more

There are many, many different metrics and metric combinations you can track using Google Search Console. And in Databox, you can quickly visualize 100s of Google Search Console metrics in a variety of different ways, alongside all the important metrics from other data sources you’re using.

Read more about Databox’s Google Search Console integration.

What other campaign metrics can you track and visualize with Moz?

Domain authority
Page authority
Inbound links
Top linking domains
MozRank
Competitor intelligence, and more

There are many different metrics and metric combinations you can track using these integrations. And in Databox, you can quickly visualize dozens of Moz metrics in a variety of different ways.

Read more about Databox’s Moz Integration.

Clicks
Clicks metric in Google Search Console refers to the number of times users clicked on your website's organic search result when it appeared in search results.
Clicks by Queries
The Clicks by Queries metric in Google Search Console shows the number of clicks your website receives for a specific search query over a selected time period. This metric helps you understand which queries are driving traffic to your site.

Pages with Issues
Total number of Pages with Issues found during the Last Audit. The metric can be found in the Site Audit. No historical data is available from before initial connection.
Redirects
Total number of Redirects found during the Last Audit. The metric can be found in the Site Audit. No historical data is available from before initial connection.

Organic Sessions
Organic Goal Completions

Subdomain Spam Score
Subdomain Spam Score is a metric that measures the likelihood of a subdomain being penalized or banned by search engines due to spammy or manipulative practices. It ranges from 0 to 17, with a higher score indicating a higher risk of penalties.
Top Inbound Links by Domain Authority
The Top Inbound Links by Domain Authority metric displays a list of websites that link to a particular domain, ranked by the authority of the linking domain. This metric helps identify the most valuable inbound links that can positively impact a website's search engine rankings.
External Equity Links
External Equity Links is a Moz metric that measures the quantity and quality of external backlinks pointing to a website, indicating its authority and relevance to search engines.
Top Inbound Links by Page Authority
Top Inbound Links by Page Authority is a MOZ metric that shows pages with the highest quality inbound links, based on the authority of the linking domains. It helps identify pages that have strong link profiles and are likely to rank better in search engines.
URL MozTrust
MozTrust is a metric that measures the trustworthiness of a website based on the quality of external links pointing to it and the credibility of those linking domains.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.