Google Analytics (Ecommerce overview) Dashboard Template

Template created by Databox Databox
This free dashboard template gives you full insight into your ecommerce store’s performance. Get useful, actionable data on your store’s transactions, revenue, conversion rates and more.

Uses one-click integrations:

  • Google Universal Analytics Google Universal Analytics

If you don’t use Google Universal Analytics, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Google Analytics (Ecommerce overview) Custom Dashboard template

By connecting your Google Analytics account, you’ll learn:

  • How do we track the number of transactions our online store makes? Track and analyse your ecommerce transaction data, i.e the number of orders placed on your website today, this week, and so on. Monitor daily fluctuations in the number of transactions recorded and compare with the same day of the previous month.
  • How much are we generating in sales? See how much money has been generated from website sales in the current month in real-time. Analyse daily trends to ensure your ecommerce website is generating sufficient revenue to meetup with your sales goal.
  • How do we check the number of visits to our eCommerce website? Track and measure the number of new and returning visitors to your website and the number of individual sessions initiated by these users.
  • Are visitors to our ecommerce website actually converting? See what percentage of your website visits convert to customers. This is a great way to assess if your website needs to be optimized for more conversions.
  • How do we measure the revenue our website generates on each visitor? See how much in revenue your business generates from each unique visitor that interacts with your eCommerce site during a time period.
  • How much do shoppers spend on our site on the average? Track the average dollar amount each customer spends on each transaction carried out on your ecommerce website.
  • How do we identify our best selling products? See your most popular products in terms of volume and revenue in the current month.

Pull additional data using our deep integration with Google Analytics.

What else can you track and visualize with our deep integration with Google Analytics? When it comes to attributing your traffic and conversions, almost anything:

  • Website traffic and conversions
  • Traffic and lead demographics
  • Social media engagement
  • Paid advertising
  • Landing page performance
  • Campaign performance using custom events

There are many, many different metrics and metric combinations you can track using Google Analytics. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways.

Read more about Databox’s Google Analytics integration.

Google Universal Analytics Google Universal Analytics metrics included in this template
  • Avg. Order Value

    Avg. Order Value is a metric that measures the average amount of revenue generated per order. It is calculated by dividing the total revenue by the number of orders received during a specific timeframe. It helps businesses understand their customers' purchasing habits and can inform pricing and promotional strategies.

  • Revenue by Channel

    Revenue by channel metric tracks the total amount of revenue generated by different marketing channels such as direct, organic search, paid search, referral, social media, and email marketing campaigns.

  • Revenue per Visit

    Revenue per Visit is a metric that calculates the average amount of revenue generated during a website visit. It helps to measure the effectiveness of marketing efforts, and provides insights into the purchasing behavior of visitors.

  • Transactions

    The Transactions metric in Google Analytics tracks the number of completed purchases made on an e-commerce website, providing valuable insights into the website's revenue and conversion rates.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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