Google Analytics 4 Audience Overview Dashboard Template

Template created by Databox Databox
Download this free Google Analytics 4 Audience Overview dashboard and gain a top-level overview of your website and app users for insights on visitor location, engagement and common devices.

Uses one-click integrations:

  • Google Analytics 4 Google Analytics 4

If you don’t use Google Analytics 4, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Google Analytics 4 Acquisition Overview Dashboard Template:

By connecting your Google Analytics 4 account, you’ll learn:

  • Which devices do your users use most? See which devices your users are using most when visiting your website or using your app. Do most of your users use mobile devices? Desktop? Segment your audience to determine the best ways to optimize your website for conversions.
  • Where are your users based? Find out where your users are coming from and evaluate if you're reaching your target audience. This audience report helps you monitor the volume of users from different countries for unusual spikes and adjust your marketing strategies if needed. Build your audience efficiently, based on collected data from metrics and events.
  • Which channels are driving the most traffic to your website/app? Keep an eye on all your marketing channels to make sure they are actually driving results. Determine which are the ones that your users interact with the most and make adjustments when it matters.
  • How many new users does your site/app generate daily? Monitor your daily visits to your app and website and compare your daily, weekly, and monthly results to previous periods. Efficient event tracking can help you determine the starting and endpoints of your user journey, which is crucial if you want to ensure you're growing in numbers and revenue.
  • How much traffic does your website/app get daily or monthly? Track the numbers of your users and sessions on your website/app within a specific period of time. Compare these numbers with figures from the past to days/weeks/months to ensure you're hitting your set goals and growing.

What else can you track and visualize with our deep integration with Google Analytics 4?

When it comes to attributing to your traffic and conversions, almost anything:

  • Traffic and lead demographics
  • Sales revenue
  • Mapping out the customer journey
  • Calculate average revenue per user/ARPU
  • Website and app engagement
  • Purchase paths of your users
  • Landing page performance
  • Monitor audience growth over time.

There are many, many different metrics and metric combinations you can track using Google Analytics 4. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways. Read more about Databox’s Google Analytics 4 integration.



Google Analytics 4 Google Analytics 4 metrics included in this template
  • Sessions per User

    The average number of Sessions per User (Sessions divided by Active Users) during the specified Date Range.

  • Total Users by Device Category

    The number of distinct Users who have logged at least one Event, regardless of whether the Site or App was in use when that Event was logged during the specified Date Range split by Device Category.

  • Total Users by Source

    The number of distinct Users who have logged at least one Event, regardless of whether the Site or App was in use when that Event was logged during the specified Date Range split by Source.

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Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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