E-commerce Financial Dashboard (WooCommerce + Xero) Dashboard Template

Template created by Databox Databox

Use this free, easy-to-use, and customizable E-commerce Financial Dashboard (WooCommerce + Xero) to optimize e-commerce leadership. Monitor the sales funnel, performance, profit & loss, revenue, expenses, and cash flow metrics for actionable insights. This dashboard tracks key metrics such as Sales, Orders, Revenue, Gross Profit, Expenses (Cash), Net Profit, Net Cash Flow, Sales & Orders, Revenue & Expenses, Average Order Value, Net Cash Flow (Last 12 Months), and P&L Overview, helping you make data-driven decisions and optimize your financial performance.

By integrating with WooCommerce + Xero, this dashboard ensures seamless data tracking and analysis for better insights into your business finances.

Uses one-click integrations:

  • Xero Xero
  • WooCommerce WooCommerce

If you don’t use Xero or WooCommerce, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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Xero Xero metrics included in this template
  • Gross Profit Margin

    Gross Profit Margin is a financial metric that measures how much profit a company makes after deducting the cost of goods sold from its revenue.

  • Total Operating Expenses

    The Total Operating Expenses metric in Xero represents the sum of all expenses incurred by a business during its normal operations, including salaries, rent, utilities, and other overhead costs.

WooCommerce WooCommerce metrics included in this template
  • Gross Sales

    Gross sales from the Revenue report in WooCommerce Analytics, representing overall revenue generated.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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