The problem with exit and bounce rates is that most people use them interchangeably. In reality, however, the two are different metrics that can both ...
Business trips, travel, gas, renting vehicles, legal services, lunches with future partners. These are just some of the expenses that are an indispensable part of ...
After many ecommerce brands saw record sales in 2020 amid the COVID-19 pandemic, many thought it would be more of the same in 2021. That ...
Would you rather be the big fish in a small pond or a small fish in a big pond? This analogy is one of the ...
Did you know that many startups fail because they grow too quickly? Whether it is hiring too slowly to keep up with growth, making poor ...
Have you ever felt like your boss is breathing down your neck, every time you submit a report? That’s the feeling automated reporting can help ...
Wondering how to leverage Google Analytics 4′ most popular pages? Admittedly, creating content is only part of the job. Measuring its performance is another essential ...
Good client profitability determines your agency’s ultimate fate. Essentially, it shows you the monetary worth of working with your long-term clients. This, in turn, bumps ...
To understand a business, you need good data. But just having data isn’t enough. You need to interpret it, find useful insights, and make sure ...
Does the mere thought of writing a Search Engine Marketing (SEM) report give you nightmares? If so, we’ve got good news! Like many people, you ...
Pulling your hair and grinding your teeth as you think about how to deal with difficult clients? Admittedly, challenging clients can drive you bananas – ...
Whether you are a brand new business or you’ve been around for two decades, the general process for setting a marketing budget looks similar. This process ...
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