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How 17 Agencies Use Data To Pitch Prospective Clients
Agencies

How 17 Agencies Use Data To Pitch Prospective Clients

If you are still using a high-level, services-oriented, generic powerpoint pitch, these 17 agencies are probably closing more new business than you. In the past 5 months, ...

Author's avatar by Tamara Omerovic | Mar 8, 2024
Introducing Databox’s First 52 Partners
Spotlight

Introducing Databox’s First 52 Partners

Partnerships are key to business success – but only when they’re focused on helping mutual customers be successful. Fifteen years ago, in my first startup, ...

Author's avatar by Peter Caputa IV | Jun 6, 2024
How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress
Content Marketing

How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress

I joined Databox to run content marketing about 6 weeks ago. That quickly added complexity to our blogging process. Being the one-man marketing team, I need ...

Author's avatar by Tamara Omerovic | May 16, 2017
The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging
Content Marketing

The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging

I heard a consistent trend after talking to 10 agency leaders at Hubspot’s Partner Day: Measure Results, not Output. When non-marketers do not understand digital ...

Author's avatar by Tamara Omerovic | May 16, 2017
Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think
Social Media

Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think

Everybody knows the four-step process for driving sales through social media… Step 1: Post mind-blowing content. Step 2: Potential buyers will be curious enough about your ...

Author's avatar by Tamara Omerovic | Jan 11, 2022
The Secret Formula to a Metric-Busting Blog Article
Analytics

The Secret Formula to a Metric-Busting Blog Article

What does it take to make someone or something “successful?” A lot of times in marketing, we confuse success with popularity, and everyone has different ...

Author's avatar by Ramona Sukhraj | Apr 14, 2017
Hard-Earned Facebook Ad ROI Secrets Revealed [Hacks, Process, Checklist, Dashboards, Metrics]
Marketing

Hard-Earned Facebook Ad ROI Secrets Revealed [Hacks, Process, Checklist, Dashboards, Metrics]

Facebook is the best thing to happen to online marketing since well, Google. And I’m not the only one who thinks so. Facebook generated $8.81 ...

Author's avatar by Brendon Macdonald | Mar 29, 2023
6 Companies Getting Amazing ROI from Their Unique Email Marketing Strategies
Marketing

6 Companies Getting Amazing ROI from Their Unique Email Marketing Strategies

Predictable email marketing strategies aren’t working anymore. Too many companies are simply sending out a newsletter with blog summaries and product updates. Buyers are tuning ...

Author's avatar by Tamara Omerovic | Jan 12, 2022
12 Confusing Google Analytics Terms That Marketers Need to Know
Analytics

12 Confusing Google Analytics Terms That Marketers Need to Know

Before you can leverage the extensive measurement capabilities within Google Analytics, you need to understand its complicated vocabulary. Experts have estimated that Google Analytics is ...

Author's avatar by Tamara Omerovic | Nov 26, 2021
A Beginner’s Guide to Historical Blog Post Optimization
Marketing

A Beginner’s Guide to Historical Blog Post Optimization

Marketers constantly feel pressure to create something new. We feel like we always need to produce something new to feed the email list, the social ...

Author's avatar by Peter Caputa IV | Apr 6, 2017
How Content Curation Can Help You Quickly Build A Big, Loyal Email List
Marketing

How Content Curation Can Help You Quickly Build A Big, Loyal Email List

Every company wants to quickly build a large email list full of subscribers who will open emails, follow the links to offers and buy right ...

Author's avatar by Tamara Omerovic | Jan 12, 2022
How We’re Applying Inbound Marketing Basics to Build the Databox Business
Thoughts

How We’re Applying Inbound Marketing Basics to Build the Databox Business

Companies with more landing pages get more leads. Companies that blog more frequently get more traffic and leads. And email marketing done right can drive ...

Author's avatar by Peter Caputa IV | Apr 4, 2017
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