After talking to hundreds of marketers about collecting and analyzing data, I realized one thing: marketers DREAD the monthly marketing report for their boss or client. ...
In recent years, email marketers have been plagued with lower open and click rates, higher unsubscribe rates, reduced deliverability and more and more dormant subscribers. ...
When we initially started the Databox Partner Program in January 2017, only about 10 brave HubSpot agencies were willing to give us a shot. Those 10 ...
Perhaps you started your business for increased flexibility in your life. You wanted to be your own boss and make your own rules. Or, maybe ...
Two days ago, I received a survey from my friends at two marketing agencies, MPull and We Are Marketing. It was on one of my favorite topics: ...
You have just 10 seconds to communicate your product’s value to the typical first-time website visitor, according to the Nielsen Norman Group. Therefore, you need ...
Converting your team to Agile can be a massive undertaking with plenty of internal skepticism. Sure, every member of the marketing team may be over-worked, ...
Whether you are selling products, digital downloads, or services, getting to grips with your customer experience (CX) can bring your business more customers and sales. ...
For data-driven and ROI-focused agencies and marketing consultants, selling additional work to existing clients is the easiest way to increase revenue, rather than hunting for ...
In order to build a great marketing department, it’s not enough to just generate great ideas. You need to measure the success of your ideas and then ...
75% of client-side marketers and agency leaders believe that being a “digital” agency will be irrelevant within the next 5 years. Digital marketing is more ...
At the end of 2016, Kuno Creative wanted to uncover the factors that separated profitable clients from unprofitable ones. John McTigue and Chris Knipper, the leaders ...
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