Facebook Ads Campaign Performance Dashboard Template

Template created by Databox Databox
What’s the overall engagement of your ad campaigns? Use this Facebook Ads dashboard template to track engagement, click-activity, money spent, and more.

Uses one-click integrations:

  • Facebook Ads Facebook Ads

If you don’t use Facebook Ads, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

Get this dashboard for free

What you can learn from this Facebook Ads Campaign Performance Dashboard Template

With this Facebook Ads campaign performance template, you’ll be able to discover your most popular ads and see which campaigns have the highest ROI. No more guessing which campaigns need adjustments––simply connect your Facebook Ads account and you’ll learn:

  • How are my ad campaigns trending on a daily basis? Track the number of engagements your campaigns receive on a daily basis to ensure you’re on track for hitting your goals and improving over time.
  • What are our highest performance Facebook Ad campaigns? Which campaigns receive the most impressions? Which have a lower cost per click? Measure and compare campaigns so you can make adjustments accordingly.
  • How many clicks do our ads receive? Measure the total number of ad clicks your campaigns are receiving over a given time period and have a better understanding of the content that resonates best with your audience.
  • Are our ad campaigns under or over budget? Easily keep every campaign within budget by monitoring the amount you’ve spent over any given time period. Compare the amount you’re spending to previous periods to measure the growth and efficiency of your program.
  • What are our most cost-efficient ad campaigns? Quickly identify which ad campaigns are driving results at a lower price. This way, you can reallocate budget to your most cost-efficient ad campaigns.
  • How often are people seeing our ads in their news feed? Measure the overall frequency and impressions of your ad campaigns. Compare what you're seeing to previous time periods and track whether your reach is improving with time, and if not, how you can make adjustments to improve it.

Pull additional data using our deep integration with Facebook Ads.

What other campaign metrics can you track and visualize with our integration with Facebook Ads? Almost anything:

  • Individual campaign and ad performance
  • Clicks, downloads, leads, and sales
  • Cost per impression (CPM), click (CPC), and lead (CPL)
  • Return on ad spend (ROAS)
  • Ad spend and overall budget
  • Progress towards your campaign goals, and more

In Databox there are almost 100 Facebook Ads metrics already built and ready for you to visualize in a variety of different ways. With the use of Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Facebook Ads widens.

Read more about Databox’s Facebook Ads integration.

Facebook Ads Facebook Ads metrics included in this template
  • CPC (All)

    Average Cost for each Click (all) during the specified Date Range.

  • CPC (All) by Ad

    Average Cost for each Click (all) during the specified Date Range split up by Ad. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.

  • CPM

    Average Cost for 1,000 Impressions during the specified Date Range.

  • Frequency

    Average number of Times each Person saw your Ad during the specified Date Range.

  • Impressions

    Number of Times your Ads were viewed during the specified Date Range.

  • Impressions by Ad

    Number of Times your Ads were viewed during the specified Date Range split up by Ad.

  • Impressions by Campaign

    Number of Times your Ads were viewed during the specified Date Range split up by Campaigns.

  • CTR (Link Click-Through Rate)

    Percentage of Times People saw your Ad and performed a Link Click during the specified Date Range.

  • Link Clicks

    Number of Clicks on Ad Links to select Destinations or Experiences, on or off Facebook-owned properties during the specified Date Range.

  • Post Engagement

    Number of Actions that People take involving your Ads during the specified Date Range.

  • Amount Spent

    Estimated Amount of Money you've Spent on your Campaigns, Ad set or Ad during the specified Date Range.

  • Amount Spent by Campaign

    Estimated Amount of Money you've Spent on your Campaigns, Ad set or Ad during the specified Date Range split up by Campaigns. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.

Customize dashboard
Explore all of Databox’s functionalities:

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

Get Started