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Wistia Average Engagement by Videos

The Average Engagement by Videos metric measures the level of engagement of viewers with a specific video, based on the percentage of the video viewed and any interactions made.

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  • About
  • Tech details
What is "Average Engagement by Videos"?
The Average Engagement by Videos metric measures the level of interaction and interest that viewers have with a particular video. It takes into account the total engagement actions (e.g. plays, rewinds, shares, clicks) and divides it by the total number of plays, giving insight into how engaged viewers are with the video content. This metric can help content creators and marketers understand which videos are resonating with their audience and how to optimize future content for higher engagement.
Example: A marketing team tracks the Average Engagement by Videos metric to identify the most effective video in a campaign and adjust their strategy accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Engagement by Videos in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Engagement by Videos using Databox, follow these steps:

  1. 1
    Connect Wistia that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Engagement by Videos on the Performance screen
  6. 6
    Get Average Engagement by Videos performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Engagement by Videos
Goals

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Metric Digest

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Data Calculations

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Performance Screen

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Basics

  • Description
    The Average Engagement by Videos metric measures the level of engagement of viewers with a specific video, based on the percentage of the video viewed and any interactions made.
  • Category
    Video Marketing
  • Subcategory
    Engagement
  • Date Added
    2016-02-15
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    current Learn more
  • API Endpoint
    stats/medias/{id}.json

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