Databox

Snapchat Ads Total Purchase Value - Impression Time

Total Purchase Value (Impression Time) is a metric that measures the total revenue generated from purchases attributed to your Snapchat Ads campaigns, using impression time-based attribution. This metric attributes conversions to the time when the ad was first shown (impression time) rather than when the conversion occurred, matching the attribution method used in the Snapchat Ads UI.

With Databox you can track all your metrics from various data sources in one place.

Total Purchase Value - Impression Time 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Purchase Value - Impression Time"?
Total Purchase Value (Impression Time) is a crucial revenue metric in SnapchatAds that measures the total monetary value of purchases attributed to your ad campaigns, using impression time-based attribution. Unlike the standard Total Purchase Value metric which uses conversion time attribution, this metric attributes conversions to the time when the ad impression occurred. This matches the attribution method used in the Snapchat Ads UI, making it easier to compare data between Databox and Snapchat's native interface. It helps you track the total revenue generated from your advertising efforts, based on when users first saw your ads. This metric is essential for understanding the financial impact of your campaigns and evaluating return on investment when using impression time-based attribution.
Example: A clothing brand wants to track the total revenue generated from their Snapchat Ads campaigns, using the same attribution method as the Snapchat Ads UI. They use Total Purchase Value (Impression Time) to measure the revenue with impression time-based attribution.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Total Purchase Value - Impression Time in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Purchase Value - Impression Time using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Purchase Value - Impression Time on the Performance screen
  6. 6
    Get Total Purchase Value - Impression Time performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Purchase Value - Impression Time
Snapchat Ads integration with Databox Track Total Purchase Value - Impression Time from Snapchat Ads in Databox GET STARTED

General

  • Description
    Total Purchase Value (Impression Time) is a metric that measures the total revenue generated from purchases attributed to your Snapchat Ads campaigns, using impression time-based attribution. This metric attributes conversions to the time when the ad was first shown (impression time) rather than when the conversion occurred, matching the attribution method used in the Snapchat Ads UI.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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