Unsubscribe Drops by Category measures the proportion of recipients who unsubscribed from emails by category/type, helping identify which types of emails are more likely to result in unsubscribes.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Unsubscribe Drops by Category using Databox, follow these steps:
The Opens by Client metric shows the number of times an email was opened by different email clients such as Gmail, Outlook, or Apple Mail.
Opens by Mailbox Provider measures the number of times an email is opened by recipients grouped by their email service providers (e.g. Gmail, Yahoo, Outlook) helping to identify deliverability issues.
Unique Opens measures the number of individual recipients who opened an email at least once, regardless of how many times they may have opened it.
Clicks by Category metric represents the number of unique clicks generated by each link category in your email such as CTA, product links, or social media links. It helps you analyze subscriber behavior and measure the effectiveness of your email content.
The Unsubscribes metric measures the number of recipients who clicked the unsubscribe link in an email, indicating they no longer want to receive future messages from the sender.
The Bounces by Category metric categorizes bounced emails based on the reason for the bounce, such as invalid email address or mailbox full.
The Spam reports by Category metric gives insights into the types of emails that are being reported as spam, such as content, frequency, or sender reputation. It helps identify areas for improvement in email strategies to reduce spam complaints and improve deliverability.
Unsubscribe Drops is a SendGrid metric that tracks the number of emails that were not delivered due to being unsubscribed by the recipient.