Unsubscribe Drops by Category measures the proportion of recipients who unsubscribed from emails by category/type, helping identify which types of emails are more likely to result in unsubscribes.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Unsubscribe Drops by Category using Databox, follow these steps:
The Opens by Device metric shows the percentage of email opens broken down by the device used by the recipient (e.g. desktop, mobile).
The Opens by Client metric shows the number of times an email was opened by different email clients such as Gmail, Outlook, or Apple Mail.
Opens by Country is a metric that shows the countries where your emails were opened, allowing you to track engagement and tailor your messages to specific regions.
The Clicks by Browser metric shows the number of times recipients clicked on links in your email, sorted by the web browsers they used to open the email.
Unique clicks refer to the number of unique recipients who clicked on at least one link in an email. It's a measure of the effectiveness of an email campaign in driving engagement and generating interest.
The Spam reports by Category metric gives insights into the types of emails that are being reported as spam, such as content, frequency, or sender reputation. It helps identify areas for improvement in email strategies to reduce spam complaints and improve deliverability.
Bounce Drops is a metric that measures the number of undeliverable emails that were dropped due to repeated hard bounces or unsubscribes.
The Invalid emails metric represents the number of emails that were not delivered due to invalid or non-existent recipient email addresses.