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SendGrid Unsubscribe Drops by Category

Unsubscribe Drops by Category measures the proportion of recipients who unsubscribed from emails by category/type, helping identify which types of emails are more likely to result in unsubscribes.

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Unsubscribe Drops by Category 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Unsubscribe Drops by Category"?
The Unsubscribe Drops by Category metric measures the number of unsubscribes by specific email categories, allowing for targeted analysis and adjustment to specific categories to improve overall email engagement and retention rates. This data can help identify areas of improvement for email content and targeting.
Example: Tracking "Unsubscribe Drops by Category" can help identify which types of emails are causing the most unsubscribes, allowing for targeted adjustments to improve engagement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Unsubscribe Drops by Category in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Unsubscribe Drops by Category using Databox, follow these steps:

  1. 1
    Connect SendGrid that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Unsubscribe Drops by Category on the Performance screen
  6. 6
    Get Unsubscribe Drops by Category performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Unsubscribe Drops by Category
SendGrid integration with Databox Track Unsubscribe Drops by Category from SendGrid in Databox GET STARTED

Basics

  • Description
    Unsubscribe Drops by Category measures the proportion of recipients who unsubscribed from emails by category/type, helping identify which types of emails are more likely to result in unsubscribes.
  • Category
    Email
  • Subcategory
    Unsubscribers
  • Date Added
    2015-04-28
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.sendgrid.com/v3/categories/stats/sums

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