Unsubscribe Drops by Category measures the proportion of recipients who unsubscribed from emails by category/type, helping identify which types of emails are more likely to result in unsubscribes.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Unsubscribe Drops by Category using Databox, follow these steps:
The Delivered metric refers to the number of emails that have been successfully delivered to their intended recipient's inbox, as confirmed by the receiving server.
Unique Opens measures the number of individual recipients who opened an email at least once, regardless of how many times they may have opened it.
The Clicks metric measures how many times a recipient clicked on a link within the email.
Unique clicks refer to the number of unique recipients who clicked on at least one link in an email. It's a measure of the effectiveness of an email campaign in driving engagement and generating interest.
The Unsubscribes metric measures the number of recipients who clicked the unsubscribe link in an email, indicating they no longer want to receive future messages from the sender.
The Spam reports by Category metric gives insights into the types of emails that are being reported as spam, such as content, frequency, or sender reputation. It helps identify areas for improvement in email strategies to reduce spam complaints and improve deliverability.
Spam Report Drops by Category metric indicates the number of emails not delivered to subscribers' spam folders, categorized by the reason for the drop.
Invalid emails by Category metric provides the number of emails that were rejected due to invalid email addresses and classifies them by the reason for invalidity such as syntax errors, non-existent domains, and more, for better insights and action.